Manager, Advanced Analytics

Company Description

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

Role Purpose:

This is an opportunity to learn and grow in an exciting, evolving research environment supporting NBCU Entertainment and Peacock’s digital + streaming analytics, with a focus on shared content from NBC, Bravo, USA, SYFY, E!, and Oxygen, plus E! News digital properties. This position will report to the VP, Content Research & Business Intelligence at Peacock and the Senior Director of Digital Analytics within the Entertainment Group, and support Site Production/Editorial Teams, Content, Programming Strategy, Finance, Marketing, and other partners to create and present actionable data-driven insights about our audience and content.

Responsibilities include but are not limited to:

• Provide topline and detailed analyses of NBCU Entertainment shared content performance on Peacock (e.g., NBC and Bravo Next-Day)
• Day-to-day contact for performance metrics and reporting for NBCU Entertainment across all digital platforms, including O&O and distributed platforms
• Drive the collection and manipulation of new data and the refinement of existing data sources
• Forecast key digital metrics (short form, page views, full episodes) across various platforms
• Partner with NBCU Entertainment and Peacock editorial teams to deliver actionable insights to guide short-term & long-term content strategy for digital platforms
• Develop a deep understanding of audiences’ content behaviors throughout their lifetime and their correlation with retention and growth
• Build and maintain data visualization tools, such as DOMO & Tableau, to readily respond to recurring data questions & encourage self-service access to data
• Build and maintain dashboards utilizing Adobe Analytics & Workspace
• Competitive analysis: positioning versus others in the competitive set to generate new ideas; find areas of potential strength and weakness with NBCU vs. competitors

Qualifications

Basic Requirements:

• Bachelor’s degree
• 4+ years of combined experience in advanced analytics in media/content/TV/streaming
• Experience as an analyst in a data and analytics domain with excellent SQL skills for complex querying, advanced analysis, and performance optimization
• Knowledge of enterprise-level digital analytics platforms (e.g., Adobe Analytics, Google Analytics, comScore, Nielsen, etc.)
• Strong experience with data visualization tools like Tableau, Domo, Looker, or PowerBI
• Proven experience in analyzing and interpreting large data sets
• Substantial product knowledge and the ability/curiosity to stay up-to-date on algorithm modifications, industry news, platform changes
• Experience working with and creating data architectures
• A drive to learn and master new technologies and techniques

Desired Characteristics:

• Experience in media analytics and application of data science to the content streaming and TV industry
• Experience managing large datasets and leading projects that span the disciplines of data science and data engineering
• Demonstrated aptitude for and willingness to learn new methods and tools
• Attention to detail, accuracy, and strong problem-solving abilities are crucial
• Ability to influence, build relationships quickly, and work collaboratively across several departments and teams
• Ability to manage projects from conception to completion and prioritize a range of concurrent objectives
• Excellent presentation and communication skills (verbal and written) and the ability to tell a compelling story leveraging strategic insights from disparate research sources
• Ability to convey complex data results in a simple and concise way
• Understanding of product tagging and data governance
• Strong organization, pl