Senior Manager, Demand Generation Marketing (HubSpot)

The Demand Generation marketer will develop and implement strategies to generate leads and revenue for the company. This individual will be responsible for working closely with the sales and marketing teams to align efforts, using data and analytics to measure and improve performance using HubSpot as our central source of truth. These efforts will grow our database, engage and retain our prospects, and help convert them into leads, customers, and active fans and promoters of our company.

What You'll Do

• Serve as the main administrator of HubSpot for Fluent’s internal team with a focus on automation, workflows, email marketing, reporting, dashboards, and more.
• Utilize HubSpot to create lead generation campaigns, collect performance data and identify areas to refine future marketing investments for our B2B customers and prospects.
• Participate in the strategic development of the company's social strategy and execute (both paid and organic) including LinkedIn, Twitter & Instagram and Google Adwords
• Maintain our WordPress website while looking for areas to improve the site’s SEO.
• Optimize HubSpot landing pages, thank you pages, email workflows, and calls to action based on data available and campaign suggestions from marketing and sales.
• Promote shareable content appropriate for specific networks to both spread our customers’ content and links with current running campaigns.
• Strategize with other departments on the integration of HubSpot into other aspects of our overarching business practices.
• Collaborate with senior leadership on strategies for growth, customer acquisition and retention.

Requirements

• 3+ years of experience in demand generation or a related field
• Proficiency in marketing automation and HubSpot
• Strong analytical skills, with experience analyzing data and making data-driven decisions
• Knowledge of sales techniques and strategies
• Excellent communication and collaboration skills
• Ability to prioritize and manage multiple tasks and projects
• Strong problem-solving and decision-making skills
• Flexibility and adaptability to change
• A desire to learn and grow in the demand generation field
• Bachelor’s degree in marketing or related field

About Us

Fluent, Inc (NASDAQ: FLNT) is a leader in customer acquisition, leveraging its direct response expertise to drive engagement and power discovery for leading brands. Backed by proprietary data science, Fluent connects data-rich consumers to targeted offers, allowing them to find new opportunities, content, and products that enhance their lives. Established in 2010, and headquartered in New York City, Fluent's team of experts have invested over $1B in media across its digital media portfolio to build a global audience available through 500+ DSPs, DMPs, online publishers, and programmatic platforms. For more information, visit http://www.fluentco.com/

Benefits

At Fluent, we like what we do, and we like who we do it with. Our team is a tight-knit crew of go-getters; we love to celebrate our successes! In addition, we offer a fully stocked kitchen, catered breakfast and lunch, and our office manager keeps the calendar stocked with activity-filled events. When we’re not eating, working out, or planning parties, Fluent folks can be found participating in recreational sports leagues, networking with She Runs It, and bonding with across teams during quarterly outings to baseball games, fancy dinners, and pizza-making classes. And we have all the practical benefits, too…

• Competitive compensation
• Ample career and professional growth opportunities
• New Headquarters with an open floor plan to drive collaboration
• Health, dental, and vision insurance
• Pre-tax savings plans and transit/parking programs
• 401K with competitive employer match
• Volunteer and philanthropic activities throughout the year
• Educational and social events
• The amazing opportunity to work for a high-flying performance marketing company!

Salary Range: $110,000 to $130,000 - The base salary range represents the low and high end of the Fluent salary range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance.

Fluent participates in the E-Verify Program. As a participating employer, Fluent, LLC will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. Fluent, LLC follows all federal regulations including those set forth by The Office of Special Counse