Become a part of our caring community and help us put health first
 

Are you a results-driven marketer with deep expertise in Medicare Advantage? Humana's Marketing organization is seeking a Product Marketing Lead who is experienced with Medicare Advantage. As the Lead, Medicare Advantage, you’ll drive the development and execution of marketing strategies that support Humana’s MA portfolio. You’ll ensure our messaging is competitive, compliant, and member-focused—helping seniors make informed decisions about their health coverage.

Key Role Functions

• Lead the development of go-to-market strategies for Medicare Advantage products, including positioning, messaging, and campaign planning

• Collaborate with Product, Sales, Compliance, and Brand teams to ensure alignment and executional excellence

• Monitor market trends, competitive activity, and member insights to inform strategy

• Oversee campaign performance and optimization across channels

• Serve as a strategic advisor and subject matter expert on Medicare Advantage marketing 

Use your skills to make an impact
 

Required Qualifications  

• Bachelor’s degree in Marketing, Communications, Business, or related field

• 8+ years of experience in healthcare marketing, with a focus on Medicare Advantage

• Deep understanding of CMS regulations, Medicare enrollment periods, and member engagement strategies

• Proven success in developing and executing integrated marketing strategies

• Strong analytical skills with the ability to interpret market trends, member insights, and campaign performance data

• Excellent communication and leadership skills, with experience presenting to senior stakeholders and managing vendor relationships

​

Preferred Qualifications  

• Master’s degree or certification in Marketing or Business

• Experience in product marketing or sales enablement for Medicare plans

• Familiarity with member journey mapping and segmentation strategies

• Strong knowledge of performance marketing or campaign analytics​

Additional Information

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

 

At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

Satellite, cellular and microwave connection can be used only if approved by leadership

Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.

Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

 

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:

• Health benefits effective day 1

• Paid time off, holidays, volunteer time and jury duty pay

• Recognition pay

• 401(k) retirement savings plan with employer match

• Tuition assistance

• Scholarships for eligible dependents

• Parental and caregiver leave

• Employee charity matching program

• Network Resource Groups (NRGs)

• Career development opportunities

 

Our Hiring Process

As part of our hiring process for this opportunity, we may