Jobs and Careers

Digital Business Strategy Lead, Business Strategy

United States, United Statesfull_timeVerifiedPosted 17 Aug 2025

About the role

Digital Strategy Lead, Digital Engagement What You’ll Do As a Digital Strategy Lead, you’ll serve as a strategic partner to clients and internal teams, guiding the planning, and execution of digital initiatives. This client-facing role blends business strategy, digital innovation, and user-centered thinking to create meaningful, measurable impact. You’ll lead digital discovery, architect campaign plans, and drive integrated solutions across web, content, and engagement platforms. A Day in the Life Deliverables

Lead discovery sessions and workshops to uncover client needs, user goals, and business objectives
Develop digital strategies across content, channels, and technology tailored to client business priorities
Craft journey maps, channel matrices, strategic roadmaps, and tactical plans.
Present ideas, strategies, and performance reports to client stakeholders
Oversee execution of strategic plans with internal teams
Provide feedback on campaign performance, identifying optimizations and growth opportunities
Collaborate with analytics and performance teams to define KPIs and report on outcomes

Internal Responsibility

Champion digital excellence and innovation internally and externally
Serve as a key subject matter expert in digital communications and engagement
Translate business objectives into actionable digital plans
Collaborate with senior leadership to evolve service offerings, pitch decks, and client growth strategies
Facilitate internal cross-functional working sessions to align tactical execution with digital strategy

Other duties may be assigned to help drive deliverables within this role. What You Must Have

5+ years of experience in digital strategy, digital marketing, or digital transformation, ideally in agency, healthcare, or med-comm settings
Proven success developing and implementing multichannel digital strategies (including content, SEO/SEM, paid, organic, CRM, and platform experiences)
Comfort in client-facing roles with strong facilitation and presentation skills
Excellent organizational skills and ability to prioritize and execute on multiple initiatives
Strategic mindset with a bias for action, grounded in business objectives and user behavior
Clear verbal and written communication skills
Collaborative spirit and ability to work across technical and non-technical teams

What You Might Have, but Isn’t Required

Experience in healthcare or pharmaceutical communications
Experience with omnichannel orchestration platforms, such as Veeva CRM Engage, Salesforce Marketing Cloud, or Adobe Experience Cloud
Experience with social media and influencer strategies for professional/HCP or patient communities
Strong familiarity with tools like Google Analytics, SEMrush, HubSpot, or other digital performance platforms
Understanding of AI-driven content tools and emerging MarTech trends in digital health

Travel Requirements