Lead, Email & SMS Developer

Merge Storytelling and Technology

We MERGE storytelling and technology to promote health, wealth and happiness in the world. We help marketing and technology executives engage hearts and connect parts by offering full-service capabilities including strategy, creative communications, experience engineering, performance marketing, media, digital platform development and more.

Promote Health, Wealth & Happiness

We are committed to promoting health, wealth and happiness in the world by partnering with purpose-driven clients in purpose-driven industries such as healthcare, financial services and consumer products. Our health clients are literally on the front lines saving lives. Our wealth clients are changing the financial potential in people's lives. And our consumer clients make lives...a little bit happier every day.

Partner with Clients of Iconic Brands

MERGE has enduring client partnerships with American Express, T-Mobile, LG, Facebook, Adobe, Kate Spade NY, Coach, The North Face, Fidelity, Eaton Vance, BlueCross BlueShield, Abbott, Astellas, Seqirus, Supernus, Boston Scientific, Advocate Aurora Health, Indiana University Health and Marco’s Pizza to name a few.

Work with Poets and PHD’s

With 750+ employees across offices in Atlanta, Boston, Chicago, Denver, Kansas City, Los Angeles, Montreal and New York City, MERGE uses a talent-to-task process that connects our poets and PHD’s which enables clients to think higher and feel deeper about their customers.

Emerge to the Top of Your Career

At MERGE, we strive to create a superior work experience where people with ability, agility and humility can grow and do the best work of their careers.

As our Lead, Email & SMS Development, you will…

Be the technical subject matter expert in using Salesforce Marketing Cloud (i.e. ExactTarget) to implement and execute the B2C Email, Mobile, and Push marketing strategies and campaigns for our clients’ Marketing teams. Based on the feature roadmap and by collaborating with Marketing teams, product owners, the Salesforce platform team and other engineering teams, the Lead Developer will perform hands-on technical development for all projects related to Salesforce Marketing Cloud using AMPscript, JavaScript, HTML and CSS, SOAP/REST APIs, Email Studio, Automation Studio, Journey Builder, Mobile Studio etc. as necessary.

You’ll have experience configuring and customizing data for Salesforce Marketing Cloud. The developer is knowledgeable in subscriber management across channels and can troubleshoot various programmatic languages that guide the design of both tactical and strategic email campaigns. The Lead has experience as a developer for Marketing Cloud creating personalized, dynamic messages, landing pages, makes use of Marketing Cloud scripting languages, and is experienced with data configuration, manipulations and advance segmentation, as well as reporting and analytics. The Lead Developer has at least 4 years of experience developing for Marketing Cloud and associated tools. 

Be Accountable and Responsible

• Administer the client’s Salesforce Marketing Cloud
• Manage email and SMS execution across assigned larger, more complex clients
• Coordinate and oversee email and SMS execution tasks to ensure work is completed on time, to standard, and without error
• Configure, set-up data and maintain models (data extensions, shared data extensions, Contact model).
•  Configure data import.
• Work with customers and platform data (SQL, system data views, Send Log).
• Write advanced SQL, including join statements and stacked queries.
• Create dynamic, personalized marketing assets using various scripting languages like HTML, CSS etc.
• Build Marketing Cloud web experiences(data forms, custom preference pages).
• Ability to explain subscription management and deploy business solutions accordingly.
• Work through and resolve scenarios using REST and SOAP API.
• Automate email execution processes, activities, and reporting
• Design emails and creative templates utilizing Photoshop or similar design applications
• Design, develop, test, document, and deploy high quality business solutions in Salesforce.
• Play a technical role in evaluating new CRM technologies/add-ons and develop plans for their implementation into Salesforce.
• Provide on-going technical support.
• Train other development resources on Salesforce development practices, as needed. Maintain alignment with Salesforce development best practices.
• Advise on the implementation of tracking code
• Troubleshoot email and SMS issues (platforms, HTML, rendering)
• Work with internal and external IT resources to ensure ess