Lead Associate, Digital Marketing (P2)

Save the Children

For over 100 years, Save the Children has been fighting for the rights of children. The right to a healthy start in life. To have access to education. To be in a safe environment, protected from harm. We work in some of the world’s hardest-to-reach places – over 100 countries, including the U.S. No matter what your role is, when you join Save the Children, you’re creating positive, irreversible change for children, and the future we all share. 

The Role

As the Lead Associate, Digital Marketing, you’ll be integral to our work in helping vulnerable children achieve a brighter future. You will support the execution of conversion rate optimization (CRO) testing and analytics across key digital fundraising channels. You’ll collaborate with the Digital Marketing and Supporter Growth team to compile reporting and support integrated campaign analysis, helping to identify testing and optimization opportunities to ensure Save the Children is meeting and exceeding its digital performance goals. This role sits within the Supporter Growth team in the Mass Market Fundraising department of the Marketing & Growth division.

Location

Hybrid – Washington DC, Fairfield, CT or Lexington, KY office locations

What You’ll Be Doing (Essential Duties)

*not inclusive of all role responsibilities. May be subject to change

Optimization Research & Analysis (50%)

• Conduct peer and market research, compile findings from internal repositories, and assist in the development of strategies for improving user experience and digital performance.
• Support identification and implementation of A/B and multivariate tests to optimize user experience and conversion.
• Help gather and analyze data to evaluate user journeys and make recommendations based on test outcomes and performance trends.
• Coordinate with stakeholders to apply test learnings across platforms (e.g., donation forms, post-donation experience).

Campaign Reporting & Insights (35%)

• Work with the Digital Marketing team to compile integrated campaign performance dashboards and reports across paid, owned, and earned channels.
• Develop standard reporting templates to track KPIs, identify trends, and surface opportunities for optimization and learning.
• Support data quality checks and assist with identifying performance discrepancies or anomalies.
• Collaborate with internal stakeholders to ensure reporting is aligned with campaign objectives and is clear and actionable.

Project Coordination & Team Collaboration (15%)

• Support project tracking and coordination across digital initiatives, including optimization tests, analytics workstreams, and campaign wrap-ups.
• Participate in campaign planning and reporting meetings and document follow-ups, tasks, and decisions.
• Work closely with the web team to manage ticketing for donation forms, landing page inputs, and related campaign web assets to ensure timely delivery and consistency across platforms.
• Partner with internal teams, including Paid Media, Email, and Web Team to ensure smooth handoffs and collaboration.
• Maintain documentation of digital projects, tests, and performance insights in shared systems and folders.

Required qualifications for the role

• Minimum of a High School Diploma or equivalent, plus at least 3 years of relevant experience in digital marketing, analytics, or related fields

• Experience with any web or marketing analytics platform (e.g., Adobe Analytics, SalesForce Marketing Cloud, Google Analytics, GA4, Looker Studio, Tableau, or similar)

• Demonstrated ability to analyze data, identify insights, and communicate findings to various stakeholders
• Experience supporting or coordinating testing and optimization projects (e.g., A/B testing, UX improvements)
• Proven ability to manage multiple projects, prioritize tasks, and meet deadlines in a collaborative environment
• Strong interpersonal skills with the ability to work across teams and explain information clearly
• Basic understanding of marketing performance metrics across digital channels (e.g., email, search, display)
•  Professional proficiency in MS Office suite 
• Professional proficiency in spoken and written English

Preferred qualifications for the role 

• Experience with Adobe Analytics or other enterprise-level analytics platforms.
• Familiarity with nonprofit, fundraising, or mission-driven marketing environments.
• Experience with data visualization to