Inside Sales Lead

Job Description:

The Inside Sales Lead is responsible for lead generation, nurturing, qualification, and origination of qualified opportunities in the Merkle sales pipeline.

You will work closely with the Growth Officer, Marketing, and Enterprise Sales Leads to drive incremental, net-new pipeline for the organization against a set of targeted prospects for the clients we serve. You will also support the qualification of inbound leads from events, marketing promotions, and Merkle thought leadership campaigns.

You will be well versed on the capabilities they represent and able to identify cross-sell within other capabilities within the company. In this hybrid position, you will report to our Demand Generation Strategy Lead.

Key responsibilities:

• Meet sales quota goals of generating new qualified opportunities and prospect engagements

• Develop and execute high-volume lead generation campaigns specific to Merkle's services and assigned accounts

• Originating and responding to new logo opportunities via an established lead management process

• The ability to qualify opportunities and align prospect needs to Merkle's capabilities

• Working with Sales Growth Officers and Enterprise Sales Leaders to drive new logo revenue

• Drive prospect and client engagements in support of Merkle's thought leadership and events

• Ensure accuracy and timeliness of the established Salesforce processes for prospects and opportunities

• Work closely with Marketing to ensure the availability of suitable collaterals for offerings

• A solid ability to build relationships, immediately and over time, with economic buyers, decision-makers, operators, and influencers across large, complex enterprise organizations

• A solid ability to build internal relationships with key stakeholders and business partners

• Analyzes customer business goals, objectives, needs, processes, and existing capabilities

• Applies business outcome-based sales principles and demonstrates relevant and transferable company experience in developing, leading, and executing lead-generation campaigns

• Understand the prospect and client decision-making process and organizational map

• Establishes trusted relationships with senior executive buyers and other client executives to originate new opportunities to position our capabilities

• Develops and maintains an accurate, high-quality pipeline that's aligned with our company's sales process

• Travel

Qualifications:

• Bachelor's degree from an accredited college/university

• 5 years of consultative sales experience in marketing technology and agency services

• Experience originating and qualifying extensive, complex sales opportunities

• Knowledge and understanding of the database marketing and agency marketplace

• Knowledge and an understanding of the marketing cloud and ad-tech marketplace

• Ability to propose solid solutions to meet customer requirements

• Must have solid knowledge of Marketing Technology, Data and Analytics, and Digital Agency

• Experience in or more of the following verticals: Financial Services, Insurance, Travel, Media, Entertainment, Non-Profit, High Tech or Retail

• Strong ability and desire to prospect and nurture relationships of account decision-makers

• History of success working within an individual and team environment

• Must have a history of quota attainment

• Strong collaboration capabilities are critical to this role

Additional Information:

The anticipated salary range for this position is $94,000 - $152,375. Placement within the salary range is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for commission following the terms of the company's plan in effect at the time the commission is earned.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit