Group Director, Integrated Planning

Working at Real Chemistry and in the healthcare industry isn’t just a job for us. We got into this field for different reasons, but we all stay for the same reason – to uncover insights, make meaningful connections, infuse creativity, and improve the patient experience by transforming healthcare through AI and ideas.

Real Chemistry creates the world around modern therapies with over 2,000 talented professionals, and for the last 20+ years has, carved out its space at the intersection between healthcare, marketing and communications, data & AI, and the people at the heart of it all. We work with the top 30 pharma and biotech companies and are built for uncommon collaboration—we believe we are best together, bring together experts from a wide range of disciplines collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be. This one-of-a-kind model allows us to work in a way that better reflects how people experience healthcare—all with the intent to transform healthcare from what it is to what it should be. But we can’t do it alone – you in?

Job Summary 

Real Chemistry is looking for a Group Director of Integrated Media Planning to join our growing team! 

This role requires a leader with a strong media planning background who is able to comfortably navigate between multiple projects and priorities. We’re looking for a seasoned team leader who can manage and mentor teams, while also driving business development, growth and innovation for the media team and Real Chemistry as a whole.  

The Group Director, Integrated Media Planning acts as a paid media lead with clients and internal, cross-functional stakeholders, and as the senior lead on client business to ensure paid media and digital marketing initiatives deliver against the brand’s strategic direction. You will oversee day-to-day teams to drive an audience-first planning and activation approach, working closely with Media Activation, Analytics, Creative and Account teams to deliver optimal digital marketing strategies that clearly illustrate paid media impact for our clients. 

The ideal candidate has the ability to translate data and insights into holistic cross-channel media plans for a variety of healthcare brands, is proficient in media science to define ROI, is a strong team and client lead who frequently brings innovative ideas to the table, as well as an experienced people manager who leads by example and can motivate a team by fostering a positive, entrepreneurial team culture. 

At the core, you are data driven in your approach and can easily identify and present the most effective strategies to address client and brand needs, while having a strong analytical mindset and a strong understanding of emerging digital technologies and trends to drive innovation for clients. 

This is a hybrid role, based in any of our US offices—including New York City, Boston, Chicago, Carmel, or San Francisco—or remotely within the US, depending on team and business needs.

What you’ll do: 

• Develop client relationships and consult with other business units on our media offering and partner to present holistic paid strategies and plans to support business development and growth 

• Lead client and business management for key media clients as you convert opportunities into ongoing relationships. You’ll provide direction and oversight to a team of junior planners, setting a clear strategic direction for key media clients, while overseeing the delivery of your team’s industry-leading and innovative plans and planning outputs.   

• Maintain direct client contact where appropriate and work closely with internal and external partners to ensure the day-to-day account activity is both effectively and efficiently working. 

• You will strike a balance between strategic media planner and team lead for activation engagements across HCP and DTC media AOR engagements, influencer engagements, and corporate media clients.

• Work with the broader Media Activation team to develop standard practices and drive innovation for the entire activation teams as it pertains to biddable media, evolving ad tech, partner evolution and the media landscape as a whole. 

• Oversee work, troubleshoot concerns with clients, suppliers and partners that are escalated be