Global Search Lead

Company Description

Performics strategizes and provides digital activation services for global advertisers in over 57+ markets around the world with the aim to deliver the optimal outcome. Our Performance Centre of Excellence drives performance solutions across several channels including search, search, search, commerce and affiliates. We have 30 different nationalities in our teams and work closely with teams from Google, Meta, Trade Desk and Amazon to deliver innovative solutions that helps deliver business results to our clients.

Job Description

The search lead will head our search capability across paid, organic, generative, voice and beyond. The lead will need to deliver and support on our global objectives including solutions, commercials, product, talent, operational excellence, community and thought leadership.

The search lead will work with multiple markets, regional search leads and internal units within Publicis Media to define, enhance, and commercialize our Search solutions and offerings and will develop our cross-channel strategy in close partnership with the other capability leaders on Search, Search, Commerce and Affiliates.

Key Accountability:

• Lead and shape our Global Search capability in a fast-paced developing industry. By truly understanding the industry landscape and developments, and our evolving client needs, you will define leading innovative search solutions enabled by technology and enriched by talent to help our clients and our business grow.

Commercialization and Revenue Growth: 

• Identify, develop, and commercialize new global search offerings. Drive revenue growth by improving existing offerings, exploring untapped opportunities, and leveraging data-driven insights.

Market and Internal Collaboration:

• Work closely with multiple markets to understand their unique challenges and opportunities. Use these insights to customize our search solutions and ensure their successful implementation.
• Work with the partnerships team to ensure we have the right priorities that serves Performics and the wider organization

Solutions:

• Partner with our leads to shape our capabilities into client-centric global solutions by integrating and packaging our search capability.
• Shape our E2E point search POV from the intersection of search and AI to retail search, organic, paid and voice
• Represents our search capability in key global pitches and across key global clients.
• Help scale our search media products internationally.

Product:

• Inform our integrated product team with the required tools and products to deliver best-in-class search services. Takes a leading role in the assessment and consultancy on suitable search platforms & partnerships that can elevate our product offering.

Operational excellence: Defines what good looks like by partnering with our operations leads on the representation of search in campaign processes to deliver quality assurance and playbooks.

Talent:

• Leads the translation of the search capability to our wider Performance Talent Framework including required capabilities, training and certification of search roles by level. Supports our talent recruitment and retention of search talent.

Community & thought leadership:

• You are our Global Search thought leader who will represent our search capability and facilitate information and resource sharing (case studies, interesting articles) in our teams and in the Global Performance Media Community.

Key OKRs

• Global scale/adoption of our selected search solutions
• Deliver on the commercial targets in collaboration with regional performance leads.
• Improve conversion in new business pitches and ensure great feedback on our search media story.
• Improve our search media story on key accounts while working with the client leads.

Qualifications

• Minimum 10 years of experience in the digital media industry, with a focus on search advertising.
• Previous experience in a leadership role is required, with demonstrated success in managing cross-functional teams and initiatives in a matrixed organization.
• Proven track record in driving revenue growth through the development and commercialization of new offerings. Strong business sense and industry knowledge.
• Exceptional communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively across various levels of the organization.
• Global Experience: Experience working in or managing global initiatives, with an understanding of cultural nuances and market-specific challenges.
• Exc