Job Title: VP Marketing, P+, GSA

 

 

 

Job Title: VP Marketing, P+, GSA

Paramount+ is a premium streaming subscription service delivering live sports, breaking news and a Mountain of Entertainment™ to audiences around the world. As a cornerstone of Paramount’s global Direct-to-Consumer business, it sits at the heart of the company’s long-term strategic ambition.

Following the landmark 2025 merger with Skydance, Paramount has entered a bold new chapter. Backed by strong ownership and clear leadership under Chairman and CEO David Ellison, the company is actively accelerating its transformation into a next-generation streaming powerhouse.

Paramount is investing decisively in growth — unifying its global technology platforms across Paramount+ and Pluto TV, expanding premium original programming, securing long-term live sports rights, and strengthening local content production in strategically important markets. The objective is clear: drive subscriber growth, deepen engagement and build sustainable long-term value.

The global reorganisation of the Direct-to-Consumer division reflects this ambition. With faster decision-making, greater integration across content, marketing and technology, and a sharpened focus on performance and profitability, Paramount is positioning its streaming business for long-term leadership in an increasingly competitive market environment.

The company’s portfolio brings together some of the most iconic and culturally influential brands in global entertainment — including Paramount Pictures, CBS, Nickelodeon, MTV, Comedy Central, Showtime®, Paramount+ and Pluto TV — reaching audiences across linear, digital and streaming platforms worldwide.

Paramount is not simply adapting to the future of entertainment — it is actively shaping it.

As VP Marketing, GSA, you will play a central role in driving subscriber growth, strengthening brand perception, and shaping cultural relevance across Germany, Switzerland and Austria – one of the most important markets within EMEA.

The role combines strategic direction with hands-on leadership. You will translate EMEA priorities into locally resonant, high-impact marketing initiatives, ensuring best-in-class cross-platform execution across brand, title, media and social.

This is a unique opportunity to help shape the future of a premium global streaming brand in a dynamic and competitive market – with visible impact on acquisition, retention and long-term subscriber engagement.

Overview

This role will lead execution of all marketing initiatives across the region, responsible for driving brand growth, brand perception, title awareness and audience engagement in one of Paramount’s key European markets. 

This is a pivotal hands-on leadership role that oversees a high-performing team across title and partner marketing, media, creative and social. You will be instrumental in shaping the regional marketing strategy, ensuring alignment with global priorities while delivering locally resonant campaigns that captivate audiences and drive results.
The role reports into the SVP, Head of Marketing, EMEA and plays a pivotal role in the EMEA Senior Management Team.

Key Responsibilities

Strategy and Planning

• Define and lead the overarching marketing and media strategy and set annual, quarterly and rolling plans for Paramount+ in GSA, aligned with EMEA and global priorities.
• Champion the Paramount+ brand, ensuring consistent positioning and messaging across all consumer touchpoints.
• Lead local original and multi title marketing where they differ from EMEA and global priorities
• Manage the local marketing budget and set clear department KPIs
• Champion editorial excellence and platform-native content strategies that resonate with local audiences.
• Support the integration of social-first thinking across all marketing efforts.
Measurement
• Continually track local KPIs and assess impact of marketing activity on user acquisition, retention and LTV, driving efficiencies and local understanding into the global UA and retention teams as well as the EMEA strategy and planning teams
• Continually improve campaign effectiveness and efficiencies integrating creative testing and cross-media campaign findings to optimise ROI

• Ensure campaigns are optimized across the marketing funnel, driving awareness, consideration, and conversion.
Creativity
• Oversee all creative output, ensuring world-class storytelling and brand consistency across campaigns.
• Inspire the Creative Director to push creative boundaries, win awards, and deliver impactful campaigns & partnerships which drive maximum awareness and engagement to drive intent to subscribe
• Drive innovation and creativity across all marketing disciplines, from experiential to partner, brand to performance.
• Drive brand awareness, love, consideration and buzz