Product Manager – BrainWatch Clinical & Evidence Strategy

FOR MORE THAN 80 YEARS, Natus has been working in collaboration with clinicians to deliver industry-leading neuro solutions that help providers more easily make sense of the body’s signals.

Engineered with input from those who have lived the care experience, our technology simplifies complex processes and improves accuracy and efficiency. There is a role for everyone who wants to be part of the innovative solutions at Natus Neuro.


Position Summary
The Product Manager, BrainWatch (Clinical & Evidence Strategy) is responsible for advancing the clinical credibility, evidence generation, and real-world adoption of the BrainWatch platform. This strategic role bridges Product Management, Clinical/Medical Education, and Commercial teams, ensuring that product development, clinical validation, and customer feedback are closely aligned.
This position focuses on post-market clinical research, evidence development, workflow definition, and field-driven product insights. The role ultimately owns clinical product-market fit, ensuring BrainWatch is clinically validated, workflow-aligned, and evidence-backed to support adoption and differentiation.
Key Responsibilities
This list is not exhaustive, and other duties may be assigned.
Clinical Evidence & Research Strategy
• Define and support the clinical evidence strategy for BrainWatch in partnership with Product Management, Clinical, and Regulatory teams
• Identify key evidence gaps required for adoption, reimbursement, and competitive differentiation
• Support design and execution of post-market clinical studies (investigator-initiated and sponsored), data collection initiatives, and pilot programs
• Partner with clinicians and internal teams to translate outputs into clinical evaluation reports, publications, podium presentations, and marketing/product claims
• Define clinically meaningful, evidence-backed product claims in partnership with Regulatory and Clinical teams
• Translate clinical data into clear, defensible claim frameworks for downstream use
• Ensure consistency and integrity of clinical claims across all materials and studies

Clinical Use Case, Workflow & Adoption
• Define and validate target clinical use cases (e.g., ICU monitoring, ED triage, step-down settings)
• Map end-to-end clinical workflows to identify adoption barriers, inefficiencies, and training gaps
• Partner with Product Management and downstream teams to ensure workflow needs inform product design and field execution
• Design and execute early adopter and lighthouse site programs in partnership with strategic customers
• Validate workflows, generate real-world evidence, and refine clinical use cases; translate learnings into scalable adoption models


Market Intelligence & Competitive Clinical Strategy
• Analyse competitor clinical evidence, claims, and study designs; identify differentiation opportunities for BrainWatch
• Shape evidence generation strategy to support competitive positioning and cross-functional competitive readiness
• Establish structured processes to capture clinical feedback, workflow challenges, and outcome data
• Translate insights into actionable product inputs and prioritized evidence generation opportunities; ensure closed-loop communication to the field

Voice of Customer & KOL Engagement (Shared Ownership)
• Support and participate in advisory boards, Key Opinion Leader (KOL) engagement activities, and product feedback sessions
• Collaborate with Regional Marketing and Product teams to capture and synthesize clinician insights
• Support development of clinically accurate materials (scientific presentations, study summaries, publications, clinical use cases) in partnership with Marketing and Medical Education
• Ensure clinical integrity and alignment across materials.

Quality & Culture
• Remain up to date and comply with all Quality System procedures relevant to the role, ensuring adherence to company standards and regulatory requirements
• Contribute to the team's success by embracing our North Star guiding principles and behaviors, actively participating in a culture that puts our Patient first. Demonstrate exceptional teamwork, agility, accountability, and respect, cultivating an environment where collaboration and continuous improvement thrive.

Stakeholder Management
Key Stakeholders:
• Clinical Specialists and KOLs
• Product Management (Upstream & Downstream)
• Global and Regional Marketing teams
• Sales and Sales Leadership
• General Manager, EMEA/APAC
• Sales Enablement
• Medical Education
• Engineering and R&D teams
• Quality and Regulatory teams


Qualifications & Experience
To perform this job success