FSO, Business Consulting - Studio & Marketing Transformation - Senior

EY's Studio+ is where strategy meets creativity, data, and technology. We help Financial Services leaders — across WAM, BCM, and INS — design and run marketing engines that are measurable, modern, and customer-centric. 

The opportunity 
We are seeking a Senior Consultant to join our Marketing Transformation team within Studio+. You will own discrete workstreams on client engagements, translating ambiguous marketing problems into structured analyses, recommendations, and pragmatic roadmaps. This role is ideal for someone who has built a foundation in marketing or consulting and is ready to take greater ownership across the full marketing value chain — from strategy and operating model through operations, performance measurement, and forecasting. 

Your key responsibilities 
• Lead workstreams across marketing strategy, marketing operating model design, marketing operations, performance measurement, and marketing forecasting. 
• Develop deliverables for FS clients in WAM, BCM, and INS: target operating models, segmentation, ABM strategies, onboarding journeys, loyalty/retention programs, crosssell frameworks, and marketing performance frameworks. 
• Apply emerging approaches such as GEO (Generative Engine Optimization), AI-driven personalization, and agentic marketing in client recommendations. 
• Leverage AI tools (e.g., ChatGPT, Microsoft Copilot, Gemini, AI-enabled martech) to accelerate analysis, content generation, journey design, and client deliverables. 
• Support B2B (ABM, onboarding), B2C (acquisition, retention, loyalty, cross-sell), and B2B2C (advisors, brokers, distribution partners) engagements. 
• Contribute to proposals, points of view, and business development. 

To qualify for the role, you must have 
• Bachelor's degree; MBA or Master's is a plus. 
• 3–5 years of experience in marketing consulting, an in-house marketing team, an agency, or a Financial Services marketing function. 
• Hands-on experience in at least one FS sub-sector (WAM, BCM, INS) or a strong intent to specialize in FS. 
• Working knowledge of modern martech (CDPs, marketing automation, analytics platforms) and emerging trends (AI, GEO). 
• Practical experience using AI tools to deliver work products and improve productivity. 
• Experience with B2B and/or B2C marketing programs; exposure to B2B2C is a plus. 
• Strong structured-thinking, communication, and storytelling skills. 
• Willingness to travel 50–80%. 

Ideally, you'll also have 
• Exposure to ABM platforms, CDPs (e.g., Salesforce, Adobe), and analytics tooling. 
• Experience with AI-enabled marketing tools, prompt engineering, or AI agents for marketing use cases. 
• Experience contributing to RFPs or proposals. 
• Certifications in marketing, analytics, or martech platforms.