Partner Marketing Manager

Are you passionate about building strong partnerships and driving business growth? We're looking for a Partner Marketing Manager who thrives on collaborating with Global System Integrators (GSIs), regional Systems Integrators (SIs), Value-added Resellers (VARs), and Technology partners. If you have a proven track record of developing successful partner marketing programs and campaigns that generate both market awareness and sales opportunities, we encourage you to apply! This role is ideal for someone who enjoys working with large enterprises, cloud network builders, and service providers to create impactful solutions.

• Define, develop and execute partner co-marketing strategies with key partners to maximize opportunities and drive growth for both parties.
• Develop with each partner a co-marketing plan that targets relevant enterprise verticals customer segments, and geographical regions, highlighting the fit of our Nokia NI portfolio and the complementary technology or value-add that the partner brings to a compelling solution offering.
• Provide marketing support and coverage across GSI, SI, VAR and Technology partners with an understanding of the maturity and capabilities of each partner in order to drive market impact and make the partnership as successful as possible.
• Manage the use of Market Development Funds (MDF) and Co-op funds accrued by partners for approved Marketing and Sales activities.
• Explore new ways of engaging with partners and their customers to learn about their business that uncovers new opportunities for Nokia Network Infrastructure products and solutions 
• Develop co-branded content that articulates the combined strengths of the partner solution for reputation and awareness, contact acquisition and lead generation.
• Support co-branded events and activities to build end-customer contacts as well as lead generation.
• Set and track key milestones for each partner alliance.
• Comfortable working in a matrix organization – Support Partner Sales and Field Marketing for the local and regional partnerships.
• Support the Service Provider as a business (SPaaP) model where it fits within the overall partner marketing plan.      
• Ability to clearly articulate and present the value and benefits of the Partner Program to the partners.
• Ability to collaborate closely with leaders across lines of business, sales, technical pre-sales, product line management (PLM) teams, business development, and the Marketing organization

 

You Have:

• Bachelor’s degree in electrical engineering, Computer Science or equivalent networking technology background or experience. MBA is an asset.
• 7-10+ years of relevant and progressive experience in the ICT or Network Infrastructure domain, either in the Telecom sector or in other industry sectors with heavy adoption of Enterprise IP, Optical, Data Center and Fixed wired broadband solutions. 
• Requires 5+ years’ experience in a team leadership role.
• Proven experience in marketing with strategic partners, channel partners, and broader partner ecosystems as well as in partner marketing support tools and co-marketing execution
• Excellent writing and communications skills are essential including the ability to create a well-structured narrative and write clear and concise content & creative assets to support that narrative that can effectively influence executives as well as customer prospects and industry influencers.
• Familiar with verticals and general enterprise market and Communication Service providers (competition, solutions, telecom / IT needs)
• Strong interest in the nuances of enterprise verticals, their unmet needs, and the potential of networking technology to improve their business outcomes.
• Enthusiasm in keeping abreast of technology and market trends, as well as competitive solutions and offerings
• Travel: Ability to travel domestically and internationally up to 10-15% of the time.

 

Come create the technology that helps the world act together

Nokia is committed to innovation and technology leadership across mobile, fixed and cloud networks. Your career here will have a positive impact on people’s lives and will help us build the capabilities needed for a more productive, sustainable, and inclusive world.
We challenge ourselves to create an inclusive way of working where we are open to new ideas, empowered to take risks and fearless to bring our authentic selves to work

What we offer
 
Nokia offers continuous learning opportunities, well-being programs to support you mentally and physically, opportunities to join and get sup