Chief Marketing Officer

About us:

vineyard vines is a highly successful, privately held, American clothing and accessory retailer founded in 1998 on Martha’s Vineyard by brothers, Shep & Ian Murray. With Shep & Ian still at the helm today, vineyard vines has experienced exponential year over year growth and now operates over 120 retail locations including an outlet division, a successful e-commerce business, domestic distribution center, and expanding corporate headquarters. In addition, vineyard vines is carried in major department stores such as Nordstrom and Bloomingdales as well as numerous specialty boutiques across the US.

vineyard vines was founded on a state of mind that Every day should feel this good.

You don’t need to be on a beach, by the ocean or on vacation to have Every day should feel this good moments. It’s a state of mind that we all experience, and one where everyone is invited. At vineyard vines, we don’t just live an #EDSFTG life away from our desks—we bring it to work with us, too.

In our stores, at our Harbor Drive headquarters or working remotely, our company culture is fun, encouraging and welcoming to all. We work hard and play harder, and we never take ourselves too seriously. And while we have many company goals, our number one priority is making vineyard vines a great place to work for all employees.

Our team is our family, and we’d never have grown to where we are today without them.

We’re committed to building an inclusive team across all channels, departments and stores within our community. We hope you’ll join us and see what the smiling pink whale is all about.

Overview:

As vineyard vines enters its next phase of growth, we are seeking a Chief Marketing Officer (CMO) to bring our story to life with authenticity across both new and existing customer segments. The CMO will own full-stack marketing, spanning brand, performance marketing, social, content, PR, retail marketing, and digital channels, ensuring every touchpoint elevates the vineyard vines experience and reinforces the brand’s signature feel-good ethos.

This leader will craft a holistic, integrated marketing strategy that harmonizes performance and brand-building efforts, creating meaningful, customer-centric moments that embody “the good life.” The ideal candidate is inspired by vineyard vines’ mission and has a track record of building culture-driven lifestyle brands through authentic storytelling, elevated experiences, purposeful partnerships, and data-driven insights.

In close partnership with the co-founders, co-presidents and cross-functional teams, the CMO will champion a culture of hospitality, creativity, and customer obsession—strengthening brand loyalty, deepening emotional connection, and advancing the next chapter of the vineyard vines brand.

Specifically, the Chief Marketing Officer will:

• Lead the planning, development and execution of vineyard vines omnichannel marketing efforts, driving customer engagement, enhancing the brand, and delivering on financial goals
• Bring the Founders’ brand vision to life with the development and execution of an overarching brand strategy, ensure all marketing activities and communications supports the brand strategy
• Spearhead best-in-class brand building and authentic “storytelling” efforts through the power of community to drive brand engagement and foster customer loyalty
• Lead disruptive, integrated marketing campaigns to support omni-channel sales; establish a cohesive strategy that leverages influencers/PR, digital/social, events/retail activation to engage audiences and boost sales
• Manage and expand partnerships across retail, sports, entertainment, and media
• Manage all aspects of creative including design, copywriting, photography, and video production, ensuring cohesive brand storytelling across all marketing touchpoints
• Maintain accurate forecasts and budgeting across all channels, and define KPIs necessary to achieve business goals, including CAC, LTV, etc.
• Build out a customer segmentation strategy to gain valuable insights on the customer journey to better inform the marketing strategy
• Act as a brand ambassador, embodying Vineyard Vines’ mission and values
• Lead, mentor, and develop the marketing team, fostering a culture of growth and alignment with the vision 

Professional Qualifications:

• 15+ years of marketing experience, with experience at a retail and/or consumer products brand
• Ideally brings experience in an omnichannel business, with an understanding of DTC, retail,