Integrated Campaign Manager

Reports to: Senior Growth Manager, Integrated Campaigns

Location: Remote US and Canada Only 

Compensation Range: $120,000 to $135,000 base plus bonus and equity

 

What We Do:

Founded in 2015 as a fully remote company by former NSA cyber operators, Huntress was built on a simple premise: to force hackers to earn every inch of their access. 

Today’s cyber-attacks aren’t limited to large organizations with the security tools that can ward off threats. Hackers don't discriminate and will find a way to penetrate any vulnerability in any size business, which is why Huntress focuses on protecting those small to midsize businesses that make up the backbone of our economy.

Huntress stops hidden threats that sneak past preventive security tools by utilizing our award-winning security platform and expert human threat hunters through dynamic products including Managed EDR, MDR for Microsoft 365, and Managed Security Awareness Training.

Join the hunt and help us stop hackers in their tracks!

What You’ll Do:

As the Integrated Campaign Manager, you will be responsible for planning, executing, and optimizing demand-generating digital events and webinars. Your expertise in event production and engagement will be instrumental in delivering high-quality, integrated, and interactive virtual experiences for our customers. You will collaborate cross-functionally (both within the marketing department, as well as other departments within the company) to ensure seamless event execution and drive engagement and demand throughout the customer journey.

Digital Events and Webinar Strategy

• Develop and execute a comprehensive strategy for digital events, demos, and webinars that align with marketing and business objectives
• Identify target audience segments and tailor event topics and content to meet their needs and interests
• Define capacity for how many digital events, demos, and webinars should be on the content and campaign calendar and own the event producer role

Event Planning, Production & Execution

• Oversee end-to-end digital event planning, including defining event objectives, creating timelines, and coordinating logistics
• Collaborate with internal stakeholders and external partners to ensure successful digital event execution
• Manage all aspects of digital event production, including coordinating speakers, editing presentation materials, and overseeing technical setup
• Utilize webinar platforms and event management tools to host and facilitate virtual events and product demos

Audience Engagement & Campaign Promotion

• Implement strategies to drive audience engagement and interaction during webinars and digital events
• Leverage interactive features, such as polls, Q&A sessions, and chat, to encourage participation
• Work closely with the marketing team to develop and execute event promotion plans to drive registration and attendance
• Utilize email marketing, social media, and other channels to reach target audiences

Pre/Post-Event Planning, Optimization & Analysis

• Map out promotion schedules and coordinate advertising with the digital & creative teams, emails, and lead flows with marketing operations and briefings/debriefings with Sales
• Conduct post-event analysis, gather attendee feedback, and measure event success against defined KPIs
• Use insights to continuously improve future events and enhance engagement strategies and share company-wide

Budget Management

• Develop and manage digital event budgets, ensuring cost-effectiveness and ROI for all digital events and webinars

Requirements

• Bachelor's degree in Marketing, Business, or a related field; advanced degree preferred.
• 3+ years of experience in marketing, digital event/event management, or related roles, preferably in cybersecurity/SaaS
• Proven track record of successfully planning and executing digital events that drove revenue and positively impacted the brand
• Strategic mindset and ability to align digital event initiatives with overall business goals.
• Excellent communication and presentation skills, with the ability to collaborate effectively with cross-functional teams
• Analytical mindset with the ability to measure and analyze the impact of digital event campaigns
• Budget management experience, with a focus on resource optimization and ROI
• Ability to thrive in a fast-paced and dynamic environment, with a strong sense of urgency and adaptability
• International marketing experience pre