Senior Influencer Marketing Manager

<p dir="ltr"><strong>Hey you,</strong><br/>Since you’ve ended up on this page, it must mean that you’re interested in potentially working at Estrid! We’re so honoured. Here’s more about us and the role:</p><p dir="ltr">Estrid is an award-winning vegan razor and body care brand dedicated to reshaping the shaving industry through inclusivity, sustainability, and innovation. Founded in 2019 in Stockholm, Sweden, our products include solid steel razors for body and face, deodorants, wax kits, shave gel, body lotion, and more. With a strong commitment to delivering high-quality products that empower individuals to embrace their authentic selves, Estrid is on a mission to revolutionise the way people experience shaving and body care. Known for its premium razor subscription service, Estrid’s products and subscriptions are distributed across Europe and distributed in over 11,000 doors, with millions of subscribers served. </p><p dir="ltr">To power this next phase of growth and continue to build our presence throughout Europe through Influencer Marketing, we are seeking an experienced Senior Influencer Marketing Manager to join our team.</p><p dir="ltr"><strong>Your purpose &amp; impact:</strong><br/></p><p dir="ltr"><strong></strong>We are looking for a proactive and detail-oriented Senior Influencer Marketing Manager to join our on-site team and lead our Influencer Marketing efforts. As Senior Influencer Marketing Manager at Estrid, you will play a critical role in shaping and scaling our conversion based Influencer Marketing strategy. You’ll lead the execution and evolution of our influencer partnerships, ensuring alignment with Estrid's values and growth objectives. </p><p dir="ltr">In this role, you will be responsible for the strategic direction, performance optimization, and team leadership within the Influencer Marketing vertical. Your work will directly impact Estrid’s reach, acquisition scale and efficiency through strategic, data-driven influencer campaigns.<br/></p><p dir="ltr"><strong>Some of the things you’ll do:</strong></p><ul> <li dir="ltr"><p dir="ltr"><strong>Performance Optimization</strong>: Own the global performance of Influencer Marketing campaigns. Analyze the channel performance and the effectiveness of different offers, as well as diving into individual influencers’ performance, identify patterns and opportunities for growth. Prioritize data in decision-making, working closely with the Data team if there’s any gaps in data to understand campaign effectiveness.</p></li> <li dir="ltr"><p dir="ltr"><strong>Team Leadership</strong>: Lead the Influencer Marketing team, support them in reaching their goals as well as fostering a culture of collaboration and accountability. Provide regular feedback, facilitate professional growth, and foster an environment of positive, results-driven team culture.</p></li> <li dir="ltr"><p dir="ltr"><strong>Strategic Oversight</strong>: Improve the standardized processes and best practices for influencer partnerships across all regions, and support the team on ways of working to improve efficiency.</p></li> <li dir="ltr"><p dir="ltr"><strong>Agency Management:</strong> Strategically allocate resources in order to deploy budget most efficiently per market and business unit to third parties when there’s a need, and effectively communicate with all third parties so all touchpoints are effectively implementing a holistic plan.</p></li> <li dir="ltr"><p dir="ltr"><strong>Reporting:</strong> Provide regular reporting on campaign efficiency, progress on current projects and plans on new initiatives.</p></li> <li dir="ltr"><p dir="ltr"><strong>Project Management: </strong>Identify key opportunities Estrid is currently underleveraging and effectively drive the agenda for maximizing business potential from these opportunities.</p></li> <li dir="ltr"><p dir="ltr"><strong>A/B Testing: </strong>Ideate parameters that could be optimized with a clear hypothesis in mind, create test plans and liaise with stakeholders in order to test those parameters to improve efficiency.</p></li> <li dir="ltr"><p dir="ltr"><strong>Cross-functional Collaboration:</strong> Collaborate with cross-departmental teams (such as Brand Marketing, Product, Supply) across the business to ensure alignment with wider business objectives.<br/></p></li> </ul><p dir="ltr"><strong>Skills and experiences important for this role:</strong></p><ul> <li dir="ltr"><p dir="ltr">Bachelor’s degree in Marketing, Business, or a related field.</p></li> <li dir="ltr"><p dir="ltr">5+ years of experience in Influencer Marketing and proven track record of leading effective campaigns as well as experience in leading high performance teams.</p></li> <li dir="ltr"><p dir="ltr">Strong analytical skills with the ability to interpret data and make data-driven decisions.</p></li> <li dir="ltr"><p dir="ltr">Excellent communication, negotiation, and relationship-building skills.</p></li> <li dir="ltr"><p dir="ltr">Ability to work in