Product Marketing Specialist, Emerging Franchises

Job Title:

Product Marketing Specialist, Emerging Franchises

Requisition ID:

R025728

Job Description:

Your Mission

As a Product Marketing Specialist, Emerging Franchises, you will support the Emerging Franchises team in driving successful product launches and marketing campaigns. You will contribute to go-to-market planning and execution across brand, digital, communications, commercial, and partnership channels. This role partners cross-functionally with product management, studio, communications, and finance teams to help bring new IPs to market in an exciting and evolving portfolio.

You are an organized and driven marketer with strong project management skills and a collaborative mindset. First-year success in this role means driving on-time marketing activations, aligning with partners across the org, and delivering high-quality execution in support of key product and business milestones.

This role is based in our Santa Monica, CA headquarters.

What you bring to the table

Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:

• Support development of global marketing plans and ensure timely, on-budget execution with cross-functional partners

• Coordinate internal teams to deliver marketing initiatives cohesively and on schedule

• Manage creative asset reviews and approvals with studio, business unit, legal, and other stakeholders

• Track and support marketing budgets, working closely with finance, vendors, and contract management to ensure accurate spend and invoicing

• Assist in crafting product messaging and ensuring consistency across digital touchpoints including websites, blogs, product pages, and social channels

• Support brand partnerships through executional leadership, coordination with external teams, and event planning and delivery

Minimum Requirements

Experience

• 3–5+ years of experience in product marketing or a similar role

• Demonstrated track record managing marketing campaigns or product launches across multiple stakeholders

• Experience collaborating with cross-functional teams in fast-paced environments

Knowledge & Skills

• Bachelor’s degree in Marketing, Business, Communications, or a related field

• Excellent verbal and written communication skills; strong attention to detail

• Strong organizational and project management abilities

Key Attributes

• Proactive self-starter with a team-first attitude

• Ability to manage multiple projects simultaneously under tight deadlines

• Passion for video games and entertainment

Extra Points

Experience

• Previous marketing experience in gaming, entertainment, technology, or consumer products

• Experience managing vendor relationships or supporting external partnerships

Knowledge & Skills

• Understanding of product messaging strategy and execution

• Familiarity with asset management workflows and marketing calendar timelines

Key Attributes

• Comfort with ambiguity and a solutions-oriented mindset

• Strong storytelling and presentation abilities

• Curious and driven to learn and grow in the gaming industry

Your Platform

Activision Blizzard plays a centralized role in the creation of epic entertainment by supporting our interactive gaming brands and studios with a diverse range of career opportunities across corporate functions such as Marketing, Communications, Legal, Human Resources, Finance and Supply Chain. Located in our global headquarters in Santa Monica, we encompass equal parts agility, creativity and rigor to enhance the employee and player experience. To learn more, check us out at www.activisionblizzard.com or on Twitter at @ATVI_AB.

Our World

At Activision, we strive to create the most iconic brands in gaming and entertainment. We’re driven by our mission to deliver unrivaled gaming experiences for the world to enjoy, together. We are home to some of the most beloved entertainment franchises including Call of Duty®, Crash Bandicoot™, Tony Hawk’s™ Pro Skater™, and Guitar Hero®. As a leading worldwide developer, publisher and distributor of interactive entertainment and products, our “press start” is simple: delight hundreds of millions of players around the world with innovative, fun, thrilling, and engaging