Social Media Intern

Job Description

ABOUT THE CAMPAIGN FINANCE BOARD

The New York City Campaign Finance Board manages New York City’s small donor democracy program and educates and engages voters via NYC Votes. The CFB has enjoyed a tremendous arc of progress over its 30-year history, and our updated flagship small donor democracy program is the centerpiece of this progress.

We eliminate barriers to participation by providing access to the resources New Yorkers need to vote or run for office and amplify the voices of small donors with New York City’s small donor democracy program.

We are dedicated to making New York City’s local democracy more open, transparent, and equitable. You would be working with a team that is mission-driven and committed to continuous improvement.

ABOUT THE DEPARTMENT

The Marketing and Digital Communications unit leads the top-level marketing and communications strategy for the CFB and creates the strategy for all public-facing materials that directly engage and serve the needs of five million New Yorkers in thirteen languages through the agency’s voter engagement initiative, NYC Votes.

JOB DESCRIPTION

The Public Affairs department of the New York City Campaign Finance Board seeks a Social Media Intern who will report to the Social Media Manager and support with content production, data analytics, and audience engagement. This role will work closely with the entire Digital Team on all digital social-first content. We're looking for a student who has copywriting, content creation, and research experience and who is interested in engaging New Yorkers in the electoral process by creating accessible, relevant information that meets New Yorkers where they are.

- Assist with social media management.

- Pitch ideas for NYC Votes social media calendar.

- Schedule social media posts across platforms.

- Assist with content creation (i.e. video production, meme generation, photography, etc).

- Draft captions, scripts, and copy for text-based posts.

- Research and fact check content concepts.

- Research collaborators and partners (i.e. influencers) to connect with new audiences.

- Research and track trends on Instagram, Reddit, TikTok, and Snapchat.

- Feature in NYC Votes original content.

- Support with social media data and reporting.

- Compile and review analytics for monthly and quarterly social media recaps.

- Track useful insights such as optimal post days and times.

- Conduct social media audits.

- Assist with community management and social media listening.

- Monitor voter questions on social media.

- Follow relevant key words across Instagram, X, and Reddit.

- Research opportunities for NYC Votes engagement.

ESSENTIAL KNOWLEDGE, SKILLS, ABILITIES & OTHER BEHAVIORS (KSAOs)

We’re seeking individuals eager to make an impact, even if they don’t tick every box on our job description. We believe in the power of diverse perspectives and the unique blend of lived experiences, non-traditional education pathways, practical know-how, and a variety of skills and abilities that each candidate brings to the table. If you’re ready to learn and grow with us, we encourage you to apply and be part of our dynamic team.

Knowledge

- Knowledge of major social media platforms (Instagram, TikTok, Reddit, Snapchat, X/Twitter, Facebook, LinkedIn) and their unique formats, audiences, and trends.

- Understanding of content creation best practices (copywriting, video production, memes, photography).

- Knowledge of social media analytics (impressions, reach, engagement, optimal posting times).

- Familiarity with fact-checking and research methods to ensure content accuracy.

- Basic knowledge of influencer marketing and online community engagement.

- Awareness of civic engagement, elections, and accessible voter communication (preferred).

Skills

- Strong copywriting skills for captions, scripts, and text-based posts.

- Content creation skills, including video editing, meme creation, and photography.

- Research skills to identify trends, collaborators, and voter behavior.

- Data tracking and reporting skills, including compiling analytics and creating recaps.

- Time management and organizational skills to juggle scheduling, posting, and reporting tasks.

- Verbal communication skills to collaborate across teams and occasionally appear in video content.

Abilities

- Ability to adapt writing style and content tone for diverse platforms and audiences.

- Ability to generate creative, engaging content id