Paid Marketing Manager - Social
TEGNA Inc.About the role
<div class="content-intro"><h3>About TEGNA</h3> <p>TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.</p> <p> </p></div><p><strong><span data-contrast="none">This role can be carried out in Washington DC or New York City.</span></strong><span data-ccp-props="{"335557856":16777215}"> </span></p> <p><strong><span data-contrast="none">About the Role:</span></strong> <br> <br><span data-contrast="none">We’re seeking a highly skilled </span><strong><span data-contrast="none">Paid Marketing Manager - Social</span></strong><span data-contrast="none"> with deep hands-on experience in scaling social media campaigns and a strong background in creative development and testing. This role requires someone who has an extensive understanding of the paid social ecosystem, including campaign strategy, execution, and performance optimization. The ideal candidate will have experience placing and managing media buys on platforms like Facebook, Instagram, TikTok, LinkedIn, and others, with the ability to deliver measurable results.</span><span data-ccp-props="{"335557856":16777215}"> </span></p> <p> <br><span style="text-decoration: underline;"><strong><span data-contrast="none">Responsibilities:</span></strong> </span><br> <br><strong><span data-contrast="none">Campaign Strategy and Execution:</span></strong><span data-ccp-props="{"335557856":16777215}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">Develop and implement paid social media strategies that al
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