Senior Brand Manager, North America Alcohol

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

March 16, 2026

Shift:

Job Description Summary:

Drive Strategic Growth and Brand Excellence

We’re seeking a dynamic and experienced Senior Brand Manager, Red Tree Beverages to help lead and grow our Alcohol Ready-to-Drink (ARTD) segment in North America - Red Tree Beverages (RTB), a firewalled indirect subsidiary of The Coca-Cola Company.  As a key member of our team, you will leverage your brand management expertise to develop and execute strategies that elevate our presence in the ARTD category. This role is ideal for a creative, innovative, and highly collaborative professional with a passion for building brands and partnering with key business partners and stakeholders to drive business results.

Key Responsibilities

• Develop short and long-term business and brand plans, establishing clear objectives, growth strategies, initiatives, and performance metrics to support growth in ARTD.

• Partner with internal (e.g. R&D, Supply Chain, Commercial, Finance) and external (e.g. external alcohol companies, distributors, suppliers, agencies) stakeholders to develop new and/or improved products, packaging and programs to meet consumer needs, deliver against brand strategies and drive System value and annual and long-range business objectives.

• Co-create brand position materials leveraging right to win and reasons to believe in partnership with Commercial and Sales.

• Formulate comprehensive briefs for agencies and direct their activities to ensure creative excellence and brand consistency.

• Assist in shaping portfolio strategies across brands and categories, focusing on maximizing brand equity and market share.

• Conduct ongoing business analysis to prioritize brand-building initiatives and optimize brand budgets and investment allocations to maximize ROI and support strategic initiatives.

• Lead the development of annual brand reviews, growth platforms, and define brand roles within the ARTD portfolio

• Establish clear positioning for new offerings and entrants in the ARTD category, ensuring differentiation and relevance.

• Drive alignment on brand initiatives with cross-functional teams, including marketing, sales, technical, and alcohol partners.

• Manage projects in collaboration with external alcohol partners, agencies, field marketing, and cross-functional finance, supply chain, R&D and project management support, to ensure seamless execution and accountability.

• Present business results and insights to alcohol partners and division leadership

Qualifications & Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.

• 5+ years of brand management experience, preferably within the beverage or alcohol industry.

• Proficiency with consumer research tools (e.g., Nielsen, IRI), and a strong understanding of consumer behavior.

• Expertise in marketing concepts, media planning, and driving increased volume and brand equity.

• Proven ability to manage and inspire agency performance and develop compelling creative briefs.

• Ability to understand revenue growth management principles and the role of marketing within those

• Experience evaluating creative concepts for strategic alignment and consumer impact.

• Demonstrated ability to prioritize consumer needs and translate insights into actionable strategies.

• Strong analytical, presentation, and project management skills.

• Excellent collaboration skills, with experience working across functions and with external partners.

What We Can Do For You:

• Exposure to World Class Leaders: Availability to global technology leaders that will expand your network and exposure you to emerging technologies and techniques. 

• Brand Reputation: You'll have the opportunity to work with over 200+ brands worldwide.

• Challenging Work: Our unique system offers constant opportunities to develop world-class skills and the opportunities to grow and develop global brands.

If you are a strategic thinker with a track record of building successful brands and are ready to make a significant impact in the Red Tree Beverages business, we invite you to apply and join our team.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigran