Director, E2E Marketing AI Integration Lead- CASA

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Summary:

BMS is in the process of rewiring our marketing approach and moving toward a best-in-class, AI-driven marketing model. AI will play a key role in increasing our speed, relevance, and impact of both our insight driven strategic choices along with our customer-facing content, empowering our marketers to deliver exceptional customer experiences. Achieving our AI-driven marketing vision requires a full transformation of our capabilities, processes, and tools.

We are looking for a dynamic, high-energy commercially minded team member to collaborate with our Marketing AI Capabilities and Experience team, our brand and market cross-functional teams, our Agencies, and Consulting Partners, guiding these teams and the organization through this exciting evolution. This candidate should be commercially savvy as well as have excellent interpersonal and communication skills to drive the change required to revamp our marketing approach and drive impact.

Responsibilities:

• Embrace, build, and extend the AI driven marketing vision, including execution of the Rewire Marketing roadmap

• Serve as the end-to-end integration point across AI enabled marketing capabilities, ensuring alignment of tools, processes, and sequencing to deliver a cohesive and intuitive experience for brand teams

• Collaborate with key cross functional partners—including Marketing & Launch Excellence, Worldwide Commercialization Learning, CASA Leadership, brand and market leaders, agencies, and consulting partners—to align roles, ways of working, and execution and embed AI driven capabilities

• Translate enterprise AI and Rewire Marketing strategy into clear, brand ready guidance, tools, and artifacts that enable confident adoption and execution

• Develop and execute comprehensive change strategies informed by deep market and brand insights, including stakeholder identification, engagement, and real time feedback from marketers

• Establish ongoing feedback loops with marketers and change ambassadors to continuously refine capabilities, processes, and adoption approaches

• Establish and leverage global communications frameworks, and identify and enable change champions across the organization to foster a strong culture of advocacy

• Shape and communicate a compelling transformation narrative that aligns with the broader strategic vision

Qualifications:

• BA/BS required with advanced degree preferred

• Minimum 8 years of pharmaceutical or healthcare related industry required, with a minimum of 4 years of relevant commercial experience

• Excellent interpersonal and communication skills, with the ability to influence and engage stakeholders at all levels including demonstrated ability to collaborate and communicate with brand and market-level leaders

• Demonstrated ability to guide and align the organization through transformative change. Cultivate stakeholder engagement and enablement of change champions to drive and sustain adoption

• Proven track record of managing complex rollout plans while remaining agile in adjusting tactics and timelines to address the unique needs of varying brands and markets

• Strong ability to leverage brand and market insights to inform stakeholder strategies and tailor initiatives accordingly

• Experience collaborating with cross-functional teams, particularly in shaping and executing tailored training programs (in collabora