Director, Access Marketing - Dermatology

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Job Description

About the role:

Join Takeda as the Director of Access Marketing where you will be a champion of Takeda’s culture and values while leading the overall strategic direction and performance management for a new product launch. You will collaborate closely with cross-functional teams and executive leadership to develop and execute strategies that ensure maximum success. You will report to the Vice President, U.S. Dermatology Franchise.

How you will contribute:

• Play a substantial role in the development of the launch strategy and expense plan related to reimbursement, access and value. This includes providing input on forecast assumptions, brand plan and managing large budgets to achieve net sales and operating margin goals.

• Support and guide development of staff members in marketing expertise, organizational awareness and exposure, and career development

• Manage relationship with key creative agencies and provide guidance for the development of briefs and execution for relevant areas of focus

• Interface and collaborate with internal partners to ensure alignment to the strategy and continued progress within the commercial approach to key customers

• Partner with Market Access colleagues to provide input on value proposition execution and develop a key understanding of the account strategy at both a payer and provider level

• Oversee the expert engagement plans, including integration and collaboration with the Global team, as well as Medical and R&D

• Lead regular analyses of ongoing programs and tactics to identify needs for adjustment or change and to anticipate market changes relevant to focus areas

• Engage and develop relationships with key external access/reimbursement experts within the market to continually gain insights firsthand to inform the brand, as well as ensure infusion of innovation and new thinking

• Understand patient/provider unmet needs relating to psoriasis reimbursement, access and value proposition vs competitor perceptions/programs

• Develop strategies and tactics for a new product launch with the following objectives:

  • Create awareness and understanding of psoriasis access landscape

  • Develop solutions/programs that facilitate product access for appropriate patients

  • Support healthcare professionals (HCPs) and key accounts in understanding product’s value proposition and relevant strategic business/market dynamics

• Assess current psoriasis market access trends and related brand performance to make necessary adjustments to related strategies or tactics and support organizational alignment of activities to brand strategy

• Develop and maintain plans to segment, target, and engage with specific provider customer segments through key opinion leader (KOL) partnership, peer-to-peer activation, and key association connection

Minimum Requirements/Qualifications:

Required:

• Bachelor’s degree

• 10 years of commercial pharma experience, including significant HCP marketing experience

• Experience with provider and/or payer accounts

• Market access acumen: Comprehensive knowledge of creating effective reimbursement frameworks tailored to healthcare products.

• Demonstrated ability to lead / manage a team, positively influence coworkers toward common goals, foster collaboration, and enable teamwork

• Pharma industry knowledge

• Ability to understand and leverage analytics to drive decision making

• Strong leade