Marketing Content Creator (US)

Company Description

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

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Job Description

FAN EXPO HQ is the largest pop-culture event producer in the world.  Our mission is to deliver the ultimate fan experience through our growing portfolio of events, which includes MEGACON Orlando, FAN EXPO Dallas, FAN EXPO Boston, FAN EXPO Denver, FAN EXPO San Francisco, FAN EXPO Canada, Calgary Comics & Entertainment Expo, FAN EXPO Vancouver, and more.

FAN EXPO HQ is a division of Informa, the world’s leading events company, and together we create opportunities for fans to explore and celebrate all things pop-culture, through operational excellence, fandom expertise, and out-of-this-world content.

Ready to embark on a new and exciting adventure? Read on.

The Marketing Content Creator will be responsible for developing and delivering a wide range of marketing responsibilities to grow and engage our audience. The Marketing Content Creator also cultivates community engagement, oversees content calendars, and creates content that generates web traffic to drive ticket sale conversions. 

Responsibilities

• Content strategy and creation for YouTube, TikTok, and other social media platforms, as well as media, corporate content, and advertising as needed. This also includes editing panel footage highlights for each event and posting it to our channels.
• Research social media trends and be responsible for keeping up-to-date with trending media or platform specific trends.
• Manage the FAN EXPO Studio on-site at shows, wherever necessary. This includes setting up before the show and breaking down the studio following the show.
• Communicate and negotiate with talent and agents to build out a schedule for the studio at each show.
• Scout for local videography talent that can meet our expectations within each market to work our events and stay within budget.
• Provide guidance to videographers during shows to ensure proper coverage. This includes building their schedule and determining and prioritizing their shot list ahead of each show, making sure to capture the needs of various departments.
• Provide feedback for daily/weekend recap videos for all shows – These are to be captured and edited by external videographers hired for each show. However, the Content Creator may also be required to assist with capturing footage and editing videos during events.
• Provide general oversight of the FAN EXPO Studios YouTube channel, including managing the content calendar and scheduling content at minimum 45 days out, creating branded thumbnails for each video, writing descriptions, and tagging videos appropriately for maximum SEO reach and impressions/views.
• Negotiate with new and current YouTube channel owners, as well as TikTok influencers, and other digital content creators to acquire additional content, content commissions, and other related Content Creator partnerships. 
• Build, manage, and organize the FXHQ video archive following each event to keep it up-to-date.
• Identify ways in which to gain more subscribers, both through content and advertising, as well as identify ways we can continually enhance our content by reviewing analytics and making strategic suggestions.
• Lead the monthly rollout of the FHQ newsletter to the U.S. & Canadian markets:
  • Following each FHQ newsletter, the Content Creator will need to look at metrics to determine the types of content to use moving forward (as well as which to eliminate) and minimize unsubscribe rates through better, more engaging content.
• Continue to manage the @fanexpohq TikTok account, including content creation and distribution, community management, and interactive filter development.
• Bu