Principal Product Manager, Acquisition & Engagement - StreetEasy

About the team

StreetEasy is looking for a skilled Principal Product Manager to support the transformation of renting, buying, and selling in New York City by building a customer-centric marketplace. Used more than any other local real estate platform, StreetEasy’s website and mobile apps provide vetted and verified listings, plus intuitive search tools and data-driven insights to guide people home here. Launched in 2006 and based in NoMad, Manhattan, StreetEasy is owned and operated by Zillow Group (NASDAQ: Z and ZG) and is a registered trademark of Zillow, Inc.

About the role

This role will lead the strategy, vision and execution for the dream and discover phases of the customer journey, from partnering with marketing on traffic generation and personalized communications to intuitive onboarding and a tailored search experience. You will deeply understand our users to provide them the right information at the right time for the right action, all in service of getting them home in NYC. If you're amped to make an impact by improving one of life's biggest and most challenging purchases, come join us!

You Will Get To:

• Define, socialize, and acquire cross-functional and leadership support of product vision

• Identify insights and be responsible for the decision-making process, using frameworks to evaluate long-term impacts of strategic decisions while considering the organization’s tolerance for risk

• Build processes and frameworks to ensure internal collaboration across teams regarding shared customer drivers and research/data focus

• Coach product managers across StreetEasy on how to develop plans to explore customer problems for product lines, make data-driven decisions and build feedback loops

• Apply storytelling and persuasion to connect vision, strategy and action plans at the organizational level

• Drive a culture of constructive critique, challenging others to bring fresh and creative perspectives to solving customer problems and meeting business needs

• Collaborate across large groups to address a highly sophisticated problem space, spanning multiple platforms, pages and ownership areas

• Incorporate data, insights and causality to accurately project implications of complex system changes and develops methodologies for identifying and measuring system and outcome impacts

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Colorado, Connecticut, Hawaii, Nevada, New York, Washington state, and Washington DC the standard base pay range for this role is $170,200.00 - $271,800.00 Annually. This base pay range is specific to California, Colorado, Connecticut, Hawaii, Nevada, New York, Washington state, and Washington DC and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.

Who you are

You are a product expert who knows how to make everyone around you better, bring clarity to ambiguity and influence without authority. A dedicated advocate for the customer, you know how to inspire others to care deeply about customers too.

• 10+ years in a Product Management role, with a focus on building consumer-facing technology products. Ecommerce and/or marketplace experience required.

• Experience with SEO, traffic acquisition and up funnel activities including onboarding, profiling and engagement strategies. Familiarity with Content Management Systems (CMS) and using marketing tools to create, optimize, and personalize web user experiences preferred.

• Strong Product Management skills, experienced in independently owning sophisticated products and/or product portfolio

• Seasoned in mentoring and coaching others on standards and quality of product development

• Exceptional customer appreciation and ability to understand what they need, how to segment them and which segments to focus on. Skilled at iteratively building products to meet target segment needs including effective feedback loops

• Excellent communication skills in a fast-paced environment (verbal, written, and visual) who has the a