Sr. Marketing Manager - Shawgrass

Job Title

Sr. Marketing Manager - Shawgrass

Position Overview

The Marketing Manager, Shawgrass, is responsible for marketing development, execution and measurement focused on growing the market share and profitability of the brand across channels. The role supervises and executes marketing activities and must develop a strong understanding of the business + competitive companies/products and the target consumer. As a leader within the organization, the candidate must have the skill set and experience necessary to make sound business decisions, set strategic direction and influence internal/external stakeholders to execute a strategy. 

Primary Responsibilities 

• Define, execute and measure complex marketing and merchandising strategies effectively supporting Shawgrass across different distribution channels 

• Manage multiple projects from concept to completion to ensure timelines and budgets are met 

• Highly collaborative role requiring strategic influence with product category teams, product design, sales and other marketing team members 

• Conduct and leverage market research and put it to work for the brand. Identify gaps in research and work with internal stakeholders to obtain and leverage 

• Develop and oversee marketing materials relevant to the desired audience, including but not limited to national sales force, wholesale distribution, retail customers, and pro installer channel 

• Tradeshow development and execution 

• Understand and align marketing deliverables with message, imagery, and product for tangible and digital platforms 

• Effectively communicate marketing initiatives to internal and external audiences + customers 

• Drive brand consistency through all marketing activities 

• Effectively identify KPIs and measure marketing tactics, optimize as needed 

• Positively represent Shaw’s culture and values when engaging with customers 

• Help with marketing initiatives/projects on the Shaw Turf business as needed 

Requirements:

• 4-year degree 

• 5+ years of marketing, communications, or relevant experience

• Multitasking and managing complex workload ability 

• Agile mindset 

• Proven interpersonal and leadership skills 

Preferred:

• Knowledge of graphic design programs and principles 

• knowledge of social media strategies and techniques 

• Experience working in a high pressure, deadline driven environment 

Core Competencies: 

• Create Strategic Plan 

• Make Effective Decisions 

• Influence Others 

• Drive Results 

• Deliver Compelling Communication 

• Demonstrate Good Judgement 

• Build Trusting Relationships 

Work Shift

8 horas, turno matutino

Shaw Industries is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, gender identity, religion, sexual orientation, national orig