Head of Marketing

Job Title: Head of Marketing

Reports To: Chief Executive Officer

FLSA: Exempt

Number of Openings: 1

Location: State College, PA or New York, NY 

 

About AccuWeather

AccuWeather is recognized and documented as the most accurate source of weather forecasts and warnings in the world, has saved tens of thousands of lives, prevented hundreds of thousands of injuries, and saved tens of billions of dollars in property damage. Today, AccuWeather is the most used source of weather forecasts and warnings in the world, is known to billions, and is proven and verified to be the most accurate. Digitally, AccuWeather is the #1 weather destination in the world and one of the top global destination sites.

AccuWeather forecasts appear on digital signage, in 700 newspapers, are heard on over 400 radio stations and are viewed on 100 television stations. The AccuWeather Network reaches 30 million households, and its AccuWeather NOW FAST streaming service is available to more than 200 million active users on many platforms, including Roku, Xumo, Red Box, LG, Amazon, and Freevee.

AccuWeather For Business serves more than half of the Fortune 500 companies and thousands of other businesses and government agencies globally that pay for the most accurate weather forecasts, warnings and data from any source. AccuWeather’s story is one of a relentless dedication to Superior Accuracy™, detail, creativity, and innovation. Entrepreneurship, service, and the loyalty and commitment of hundreds of people who have joined AccuWeather’s center of excellence, including many who have dedicated their entire careers to AccuWeather.

Dr. Joel Myers, Founder and Executive Chairman, established AccuWeather in 1962 and is considered the “father of modern commercial meteorology.” Myers, a leading creative thinker and visionary, has been named “the most accurate man in weather” by The New York Times and is recognized as one of the top entrepreneurs in American history by the Entrepreneur’s Encyclopedia of Entertainment.

Position Summary

Reporting to the Chief Executive Officer with direct access to the Executive Chairman and Founder, the Head of Marketing will be responsible for developing a cohesive strategic marketing vision and execution plan to drive stronger brand awareness, voice, reach, relevance, impact, influence, conversion, and analytics, to achieve AccuWeather’s objectives of growth, profitability, and visibility globally.

The Head of Marketing will be responsible for overseeing, planning, organizing, staffing and executing all marketing activities. This includes advertising and promotional campaigns, websites, branding strategies, marketing of new products and services, public relations, event marketing, social media, and CRM programs. The Head of Marketing will play an important collaborative role working cross functionally with members of the Executive Team. This person will have the key responsibility for developing consistent messaging and training to increase the effectiveness of sales efforts, partnerships, and channels.

 

Key Responsibilities and Duties

• Develop cohesive marketing point of view for US and international execution across Go-To-Market, Sales, and Marketing channels to deliver on brand promise across AccuWeather’s portfolio, including:
• Digital Media Advertising and Partnership Acquisition
• Enterprise Solutions (AccuWeather for Business)
• TV, Radio, Newspaper Businesses
• The AccuWeather Network
• Partner with the Business Development and Strategic Partnerships team to build proactive growth platforms based on qualitative and quantitative user insights/data, segmentation, and journeys
• Leverage marketing mix holistically to drive customer acquisition & retention while improving overall efficiency and consistency across:
• Advertising
• Owned and Earned Digital Demand Generation
• PR & Corporate Communications
• Event Marketing
• Promotional Programs
• Sales Collateral and RFP responses
• Partner with cross-functional leaders across sales, business development, product development, and IT to drive successful new product launches
• Improve marketing programs to support AccuWeather’s critical partnerships to increase brand reach
• Improve the presence and influence of Executives and Board Members to help support brand and reputational objectives through content marketing and thought leadership strategies on appropriate social channels across business lines
• Identification of trends and innovation
• Manage vendors and agencies and coordination with internal staff functio