Enrollment Marketing Coordinator

OVERVIEW: Gallaudet University, federally chartered in 1864, is a bilingual, diverse, multicultural institution of higher education that ensures the intellectual and professional advancement of Deaf and hard of hearing individuals through American Sign Language and English. Gallaudet maintains a proud tradition of research and scholarly activity and prepares its graduates for career opportunities in a highly competitive, technological, and rapidly changing world.

 

Job Title:

Enrollment Marketing Coordinator

Worker Type:

Regular

 

Pay Type:

Salary

 

Exempt Status:

Yes

 

Compensation Grade (Track/Level):

P2

 

Hiring Range (Commensurate with experience and qualifications):

$70,878.00-$94,469.00

 

Salary Ranges (All Compensation Grades):

Gallaudet University

 

Supervisory Organization (Department):

Enrollment Marketing

 

Summary:

Reporting to the Enrollment Marketing Director, the Enrollment Marketing Coordinator plans, coordinates, and develops communications for recruitment and enrollment growth.

 

Job Description:

• Supports the Director in executing upon best practices in recruitment and enrollment communications across the University; and provides communications support to University team members, including but not limited to Undergraduate Admissions and Outreach, Graduate Admissions, the English Language Institute, the Center for Continuing Education, and other team members as needed.

• Coordinates enrollment communication functions for stakeholders that the Director serves, including but not limited to Undergraduate Admissions and Outreach, Graduate Admissions, the English Language Institute, the Center for Continuing Education, and more; and serves as the primary point of contact and liaison between these offices to ensure timely execution of enrollment communications and marketing.

• Writes, designs, and creates emails, print materials, presentations, and occasionally, training materials, webinars, or social media content that promote visibility and enhance recruitment and enrollment growth. 

• Works with the Director to execute the annual enrollment communications plan; and works to ensure sufficient planning and timely execution of all deliverables.

• Manages all admissions-related webpage content; ensures said webpage content is accurate and updated; and works with other offices to cross promote admissions and ensure accurate information is reflected on related recruitment and enrollment sites including Financial Aid.

• Supports the communication needs of the Director of Undergraduate Admissions, including but not limited to annual decision letters, ad-hoc communications for admissions counselors, or special projects. 

• Writes and concepts compelling content and publications targeted to prospective students and families, school personnel, vocational rehabilitation agencies, and other public entities.

• Coordinates Admissions Portal content and supports effective communication to prospective and matriculated students from within the portal; and reviews and supports the annual review of Workday notifications and communications that relate to the enrollment cycle and processes.

• Ensures that University recruitment and enrollment content, both print and electronic, complies with University policies, procedures, and brand identity, accessibility, and best practices in admissions and enrollment management.

• Coordinates with the Office of Financial Aid to review all communications to prospective students and applicants relating to financial aid programs and awards.

• Coordinates with the Office of Student Success to review all communications to prospective students and applicants relating to enrollment, matriculation, onboarding, and orientation programs.

• Coordinates with other key departments, including Student Health Services, Campus Services, and Residential Life, to review all enrollment communications to prospective students and applicants relating to onboarding and the enrollment process.

• Provides high-level writing and editorial communication support to the Director.

• Provides the Director with support of ongoing assessment of enrollment communications plans, and makes recommendations for continuous improvement.

• Recru