Brand Protection Sr. Analyst

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.

As a highly organized and motivated Brand Protection Sr. Analyst at YETI, you will provide support, structure, and manage projects reporting to the Director of YETI’s Global Brand Protection Team.  The unique position at YETI requires a dedicated self-starter with a track record of taking the initiative, going the extra mile, succeeding in a fast-paced work environment, and delivering concise brand protection reports for authorization and execution. This role will support YETI’s global brand protection strategy, focusing on identifying, removing, and seizing counterfeit and unauthorized products across all international markets. This work will be done in partnership with domestic and global vendors and will provide coordination and project management to brand protection efforts and focus on online platforms, suppliers, manufacturers, distributors, and resellers.  

This position is based in Austin, TX at our headquarters office. If you are not local to Austin, you must be willing to relocate.

Responsibilities:  

IP Enforcement 

• Support, track, drive, expand, and improve proactive and reactive enforcement monitoring and execution internationally.  

• Draft takedown notices, cease and desist letters, and other demand letters.  

• Conduct compliance monitoring for each enforcement.  

• Maintain up-to-date customs recordation filings and issuance of customs authorization stakeholders.  

• Draft and proof documentation such as letters of authorization, declarations, affidavits, and authentication documents for criminal prosecution and civil litigation.  

Unauthorized Resellers 

• Proactively investigate resellers for potential diversion, theft, fraud, or policy violations. Monitor, draft enforcement communication, and track compliance of authorized partner advertised price adherence.  

• Research and provide updates on corresponding laws, regulations, and enforceable rights developments by region and country.   

Investigation 

• Conduct all-source global investigations leveraging OSINT and SOCINT.  

• Prioritize, monitor, secure evidence, authenticate, track, draft, and present proposed plan of action options for brand protection enforcement related to proactive and reactive cases in the market, digital space, and customs and law enforcement agencies.  

Intelligence Collection & Analysis  

• Identify high-value targets for coordinated civil and criminal actions.  

• Analyze, interpret, and prepare evidence-based reports that present pertinent facts coherently.  

• Compute and analyze global brand protection data to identify principal infringers, trends, strengths, and areas for improvement.   

Coordination & Project Management  

• Input, manage, and maintain up-to-date case management system, project management tracker, and evidence preservation.  

• Regularly update and create brand protection reports and presentations for internal and external stakeholders, authentication training manuals, and metrics dashboards for global and country-specific needs.  

• Draft brand protection correspondence, manage incoming leads, and provide tr