Marketing Design Lead

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, EmergenC, Advil, Voltaren, Theraflu, Tums, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

This role will lead the US Marketing Design Team.  This role is responsible for building Haleon’s portfolio of Consumer Healthcare brands, fully leveraging all aspects of design at a strategic, tactical, and operational level. You will lead the Marketing Design Team embedded within US Marketing, ensuring functional excellence in delivering superior brand experiences.

You will creatively direct, steward, and develop all aspects of Holistic Brand Languages that are meaningful and distinctive across, Shopper, Digital, Product, Packaging, Expert, and Innovation, to deliver against Marketing objectives whilst embedding Design best practices (Design Thinking/Design Linking) to drive high quality/consistency across the portfólio. You will ensure that all Design processes (DAM/Streamline/CAST/D2A) are adhered to and adapted to suit the business needs of the US Market. 

You will perform the key role of continuously upskilling, mentoring, leading the US Marketing Design team to deliver cohesive design practices across the US portfolio and cross functional partners, departments, internal/external design agencies.  This role has 10 direct reports which are assigned stewardship/development of all design activities pertaining to the delivery of Design across all US brands and their touchpoints, that extend to digital, in-store, display, and any extension of our brands across channels and all consumer touchpoints.

You will collaborate with the Global Haleon Design Lead to ensure adoption and deployment of the Haleon design ambition within the US. Co-creating new standards of practice in pursuit of more distinctive, meaningful and empowering experiences that drive brand superiority. This will also include building design leadership excellence across the Community of Practice through talent development and capability programs.

This role will provide YOU the opportunity to lead key activities to progress YOUR career.  These responsibilities include some of the following:

• Set long term vision for the US design function

  • Set long term vision for the design function to grow it’s business value

  • Explore new areas where design can add value to the business

  • Execute on the vision and implement with the Marketing Design Team

• Build new capabilities and best practices for design

  • Develop new design capabilities to mature into categories/BU’s or provide as service

  • Define designs way of working to foster efficiency, effectiveness and creativity

  • Collaborate with stakeholders on a shared strategy to resolve the blockers that historically impede progress

  • Ensure standards for process, briefing, creative quality etc.

  • Establish annual brand audits to drive consistency in quality of output

• Foster a culture of creativity

  • Support categories with recruitment of design talent

  • Oversee design talent growth, career prospects and training

  • Be the voice of designers across and outside the organisation

  • Relationship management of design agencies

• Deliver Results

  • Lead the US Marketing Design to deliver best in class design across all consumer touchpoints.

  • Set new standards in the design of distinctive and meaningful brand experiences that drive Demand Power (equity) through bold, provocative and insightful creative leadership.

  • Enable, empower and ensure flawless execution of our brand experiences, consistently and coherently across all market touchpoints (US Local Stars & Global Brands).

  • Harness deep human understanding to design inclusive, innovative and sustainable experiences to help individuals to reach their everyday health goals.

  • Collaborate effectively with the Supply organisation and R&D on Packaging & Product Development.  Ensure consistent ways of working & best practice (between Category Mkt, R&D, Supply, Procurement, Artwork Center) 

  • Develop clear KPI system to evaluate design creative and monitor progress a