Group Marketing Manager, Connectivity & Digital Health Solutions

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

Our location in Sylmar, CA, currently has an opportunity for a Group Marketing Manager (GMM) for Cloud/AI Connectivity Solutions.  

WHAT YOU’LL DO

Lead the organization in leveraging passion about healthcare and technology to impact patients’ lives.  While remote monitoring is a well-established practice for CRM patients, cloud/AI technologies are creating new capabilities and streamline existing ones.  CRM products and workflows generate a meaningful amount of data that must be used to improve existing patient outcomes, enable treatment for new patients, and streamline device management.  This upstream marketing role will be the lead on establishing digital product strategy and new capability direction in the Cloud/AI Connectivity product portfolios for Cardiac Rhythm Management.  This person will work closely with the implantable upstream and digital connectivity teams to ensure that these offerings provide value to our various customers and improve the standard of care.

The leader will work to establish a cohesive vision and strategy on how the portfolio will position Abbott CRM for leadership and work with various stakeholders to ensure the right investments to develop innovative new platforms.  This includes development of strategic marketing plans and activities that drive the flow of new products to our customers in a manner that addresses customer needs, and highlights differentiation and value.

The GMM is responsible for the product from identification of customer and market needs/wants, to concept and product development, claims and data development, and supporting product launch teams. The GMM is responsible for leading the following activities for their portfolio:

• Recognition of new digital products and services to be developed to meet new or existing market demands, or the creation of new markets;  Provides leadership for product/concept justification during funding cycle, and provides similar leadership to product development team
• Identification of new business opportunities through expansion of existing products into new markets, or enhancements of existing products to maximize existing markets
• Support the commercial organizations in achieving Plan/Update objectives.

Provides direction and input to all in-house groups such as PMO, Operations, Finance, R&D, Quality, and Regulatory that affect the successful achievement of business objectives

Drives digital product strategy in collaboration with cross functional partners. Leads within the business unit or related sub-functions.

The GMM is responsible for identifying patterns and changes in global CRM product usage in a customer-centric manner (exemplified by high satisfaction of needs, and therefore appropriately differentiated and adding value) by developing and overseeing execution of the strategic marketing plan.

Customer Insight Development:

• Definition and segmentation of the market, value propositions, targeting and positioning, claims development, and user needs
• The GMM will need to be able to collect critical qualitative and quantitative data through market research, customer and field engagement and both analyze the data and work with financials to quantify the opportunity

• Create clear, compelling, data-driven recommendations, POVs and other deliverables that support annual marketing initiatives by using market research and insights from analytics to shape and refine connectivity
• Utilize market research, customer input, sales input, and other means to ensure profitable and differentiated products are delivered to market.
• Identify opportunities for experimentation and novel concept testing in a fast and agile manner in order to gain inexpensive real world experience
• External Communication- Interface with consultants, marketing research firms, other vendors, and customers to effectively manage and grow business profitably, while maintaining a customer focus woven throughout all activities.

Product Strategy Development and Execution:

• Competition and Positioning- Thoroughly understand competitive offerings and provide development/commercial organizations with appropriate positioning to differentiate product(s) versus the competition in a profitable manner that adds value to the customer Product Definition- Ensure that appropriate Customer Requirements/Design Inputs are cra