Marketing Manager

About Workstreet

At Workstreet, we’re on an exciting journey to help businesses scale securely by designing and implementing cutting-edge security and compliance programs. As a fast-growing startup, we specialize in a wide range of GRC (governance, risk, and compliance) services that support frameworks across SOC 2, ISO 27001, GDPR, CMMC, NIST 800-171, NIST 800-53, and FedRAMP. We empower companies to meet regulatory requirements and enhance their cybersecurity posture from day one.

Get to know the GTM Team

We move fast; some people say it, but we mean it! This is a hyper-growth GTM org — we are a like-minded collective of builders, doers, and high-agency individuals. We work on the leading edge with companies to solve their most critical security & compliance challenges. If you want to be part of a team that moves fast  — and wins doing it — you're in the right place.

The Opportunity

We're looking for our first Marketing team member to own everything! – kidding… but seriously – You'll be a T-shaped marketing generalist who can both develop strategy and execute tactically on all marketing tasks, while also managing external agencies and contractors to scale our marketing efforts.

This is a high-impact, high-visibility role reporting directly to the CRO. You'll work closely with our sales team, subject matter experts, and leadership to accelerate growth.

What You'll Do

Positioning & Messaging

• Refine Workstreet's positioning against traditional GRC readiness firms
• Develop compelling messaging around our Vanta partnership advantage
• Ensure ICP alignment with our public messaging to fit within our target segments
• Audit and refresh all customer-facing materials (website, sales decks, proposals)

GTM Enablement

• Create customer case studies and success stories highlighting our unique value
• Develop sales collateral and one-pagers for public offerings and service line information
• Own the execution of public events, partner and field marketing 

Agency & Vendor Management

• Source, evaluate, and manage external agencies for content creation, paid advertising, and SEO
• Coordinate with freelance writers, designers, and specialists to execute marketing campaigns
• Manage agency relationships and ensure deliverables align with our positioning and brand
• Build hybrid marketing model combining internal strategy with external execution

Content & Demand Generation

• Partner with our executive team to develop content calendar
• Oversee content creation through external agencies and freelancers
• Develop event strategies to generate demand
• Manage paid advertising campaigns through agency partners

Market Intelligence

• Conduct customer interviews and market research to refine ICPs
• Analyze buyer journey and optimize conversion touchpoints
• Track competitive landscape and positioning shifts

Who You Are

• Proven B2B Marketer - 4+ years of marketing experience at early-stage B2B SaaS companies (product marketing, demand gen, or growth marketing)
• Outsourced agency manager - Experience managing external agencies, freelancers, and contractors
• Ambitious domain scholar - Driven by an insatiable appetite to unpack dense industries, dismantle complex concepts, and master highly technical subject-matter expertise within cybersecurity and GRC.
• High-velocity operator - Systematically prioritize and orchestrate a high volume marketing engine that matches the Workstreet business pace.
• Autonomous startup operator - Deploy sharp problem-solving instincts to perform at a premium standard without standard corporate scaffolding, taking immediate initiative to navigate task load.

What will help you succeed

• Direct execution inside GRC or Cybersecurity - Background in marketing information security software, risk assessment platforms, or specialized compliance ecosystems (s