Marketing Assistant

Benefits:

• SIMPLE IRA Matching
• Employee discounts
• Flexible schedule
• Free uniforms
• Training & development

Are you looking for a great job where the work is actually fun? Do you want to work somewhere you can make a difference every single day? We change lives. We help children reach their goals. And we do it wearing flip flops.

As Marketing Assistant, you will support a 3 school franchise group: 2 locations in-person (Gaithersburg and Rockville, MD) and 1 location remotely (Centereach, NY). You will work closely with senior leadership to own lead generation, ensure a Golden Experience is provided at all points of the customer journey, and act as an ambassador for water safety in the communities we serve! This role will require approximately 20-30hrs per week, with opportunities for advancement for the right candidate as the franchise continues to expand.

Job Benefits:

• Paid training
• Free swim lessons for your immediate family (after 3 months of employment)
• SIMPLE IRA matching

Position Requirements:

• Flexible Availability: Able to work a mix of mornings, evenings, and weekends.
• High-Energy & Positive Attitude: Creates a fun, engaging environment for families and teammates.
• Self-Starter: Proactive, organized, and able to manage time independently.
• Detail-Oriented: Produces polished marketing materials while adhering to brand guidelines.
• Strong Communicator: Comfortable interacting with children, parents, and community partners.
• Community-Focused: Genuinely enjoys working with families and building local connections.
• Background Check Required: Must successfully complete background screening during onboarding.

Duties and Responsibilities:

• Community Engagement & Events
  • Represent Goldfish Swim School in the community and promote water safety.
  • Identify and coordinate participation in local events and partnerships.
  • Manage the events calendar and execute in-school and external events.
  • Maintain and organize marketing materials and event collateral.
• Digital Marketing & Communications
  • Develop and distribute email campaigns for current members and prospective leads.
  • Maintain and update sales templates and school websites seasonally.
  • Oversee social media content calendars, monitor engagement, and coordinate influencer collaborations.
  • Track and analyze digital performance metrics across platforms.
• CRM & Lead Management
  • Manage CRM (Salesforce) to track and convert leads.
  • Collaborate with schools on campaign creation and lead flow processes.
  • Maintain sales scripts and audit call performance for quality assurance.
  • Manage messaging platforms (e.g., Podium) for call and texting campaigns.
• Market Research & Reporting
  • Conduct competitive analysis and maintain local market insights.
  • Compile and analyze key performance data for regular reporting.
  • Keep marketing documents and contact databases updated across locations.

Education/Experience:

• One or more years experience in marketing or related field.
• High school diploma or GED is required.
• Bachelor’s degree or higher preferred.

Work Environment: 

• Hybrid working - 2-3 days in school/at events, 1-2 days per week from home
• While performing this job, the employee is regularly exposed to heat and humidity (pool area).
• Noise level is usually moderate. 

Compensation: $22.00 - $24.00 per hour

Tropical Vibes & Impacting Lives!

You feel it the moment you walk in. There’s more than vibrant colors, a tropical theme and happy children. There’s something different, something extraordinary. Something truly GOLDEN. It’s passion. Not just a passion for kids or a passion for swimming…it’s a special passion for changing – even saving – lives, by being a part of kids learning to swim.

When you work at Goldfish, you're not just an employee. You're a part of something bigger. You're making an impact; a splash in the lives of the children in your community. You're an integral part of a team, working together to move forward a mission. You’re also making waves in your future, learning life lessons in and out of the pool through mentorship, leadership and passion. At Goldfish, it’s more than a j