Global Director, Brand Marketing

ABOUT KHAITE

KHAITE is a way of looking at the world. Shaped by formative encounters, cultural touchstones, and secret desires, this point of view comes to life through womenswear and accessories that find confidence in contrast. Each piece proposes a fresh balance of opposing elements- masculine and feminine, strength and softness, structure and fluidity- while embodying a signature sensuality and ease. 

Founded in 2016 by creative director Catherine Holstein and based in New York, KHAITE evolves with each season, building upon a foundation of robust yet polished items distinguished by exceptional materials, exquisite craftsmanship, and subtle yet striking details. 

 

ABOUT THE OPPORTUNITY

We are looking for a Global Director, Brand Marketing to join the KHAITE team. This role will report to the VP, Marketing & Brand Strategy and will be based out of the NYC HQ offices. This role will lead the creation and execution of revenue-driving brand marketing initiatives that build brand awareness, define product launch strategies, inform key product stories for the year, and define plans for increasing customer acquisition/retention to drive revenue growth.

 

ESSENTIAL DUTIES & RESPONSIBILITIES

• Oversee the development & execution of KHAITE’s brand strategy, including: ensuring consistent brand messaging across all marketing channels, analyzing market trends, leading initiatives to build and maintain a positive brand image, and drive brand awareness & customer loyalty
• Proven track record to lead product-driven 360 marketing campaigns that support all touch points of a global, growing brand
• Act as functional lynchpin between brand/creative and commercial (digital, retail, wholesale) channels
• Develop brand strategy and define brand positioning & target audience
• Oversee development and execution of marketing campaigns aligned with brand strategy: digital marketing, social media, PR, in-store and advertising
• Manage the global brand and go-to-market brand calendar
• Monitor competitor analysis & consumer behavior
• Monitor content performance and use these data insights to measure effectiveness of marketing campaigns, refine strategies, and improve the effectiveness of our content
• Ensure a cohesive and engaging storytelling experience across all marketing channels
• Work closely with the Merchandising & Planning and Digital Marketing team to align digital content with strategic goals, ensuring all key investments are accounted for, as well as the Creative & Marketing team to align digital content with brand messaging
• Create and implement marketing plans and strategies to increase brand awareness and support brand objectives
• Stay abreast of industry trends, consumer behavior, and competitive landscapes to inform content strategy and innovation opportunities
• Partner with Creative team to develop and deliver global creative assets to support global strategies and activations.

 

SKILLS & REQUIREMENTS

Interpersonal Skills:

• Strong strategic and analytical skills. Demonstrated ability to drive content strategy and measure its impact on brand engagement and growth
• Ability to create visually stunning and engaging content that stands out
• Excellent writing, editing, and communication skills. Ability to collaborate effectively with internal teams and external partners.
• Proven track record of success in a digital content role, demonstrating expertise in developing and executing impactful content strategies across traditional and digital media
• Exceptional written and verbal communication skills, with a meticulous attention to detail, an elevated taste level, and a passion for storytelling.
• Ability to thrive in a fast-paced environment & multitask effectively.
• Strong storyteller & presenter, with ability to advocate and sell-in ideas to senior management
• Able to build collaborative relationships and work cross-functionally with retail, digital, sales, marketing, and creative

 

Education/Experience:

• 7-10+ years of experience in fashion content strategy, with experience in execution across multiple digital channels
• A strong understanding of luxury industry
• Strategic execution experience in a creative environment
• Deep proficiency in brand building, marketing, and campaign strategy and management
• Strong and concise communication skills, both written and verbal, with a collaborative and cross-functional approach
• Exceptional ability to create and curate engaging content