Senior Global Brand & Cross Portfolio Content Manager

Company Description

Our Mission

At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.

Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Our Approach to Work

We lead with flexibility and choice in all of our people programs. We have disrupted the traditional view that all employees have the same needs and wants. We offer personalization and offer our employees the opportunity to choose what works best for them as often as possible - from your wellbeing support to your growth and development, and beyond!

At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work from the office three days per week, leaving two days for choice and flexibility to work where you feel most effective. This setup fosters casual conversations, problem-solving, and trusted relationships. While details may evolve, our goal is to create an environment where innovation thrives, with office-based teams coming together three days a week to collaborate and thrive, together!

Job Description

Your Career

In this role within the Global Brand and Cross-Portfolio marketing team, you'll be responsible for leading the global brand and cross portfolio content strategy & development of the company narrative and messaging across Palo Alto Networks internal and external digital pages, major events and brand campaigns - directly impacting our business and brand to shift the market perception of the Palo Alto Networks brand within the C-level executive community from a “firewall vendor” to a “strategic cybersecurity partner.”

You'll be responsible for planning, execution, and measurement of entire programs of brand and cross-portfolio content, working closely with our marketing leaders to ensure the alignment and impact of all you create. Often, you’ll be working in a highly technical environment, but with a need to translate that technical material into easily consumed, significant content. Above all, the ideal candidate is someone who possesses a broad skill set related to strategic content development—from top-line planning to managing detailed execution to developing the corporate narrative frameworks, and supporting storytelling and messaging.

Your Impact

You will work collaboratively with campaigns, communications, product marketing, events and security research teams to create content that is reflective of our needs, our client’s needs, industry changes and the unique security outcomes that Palo Alto Networks has to offer.  

• Collaborating across all of marketing, especially with communications, analyst relations and product marketing teams, own and maintain Palo Alto Networks brand positioning and messaging, company narrative and boiler-plate messaging; ensure brand messaging and company narrative are appropriately and impactfully infused across all relevant programs, web pages, campaigns and sales enablement efforts
• In close partnership with the web and communications team, build and maintain Palo Alto Networks homepage content strategy - maintain, contribute to, and oversee homepage content, work with stakeholders to develop content strategy, editorial calendar and governance for the ongoing maintenance, ensuring the integrity of its page architecture and effectiveness
• Working closely with the events and comms team, build and maintain PANW’s global event messaging and messaging strategy, create consistency and impactful messages across PANW-owned and third party events
• Coordinate the development of key brand and cross-portfolio content assets—including high-quality articles, white papers, blogs, press releases, email marketing messages, case studies, presentation content, survey reports and web copy—partnering with subject matter experts, cross-functional teams such as communication, events and campaigns, contract writers and agencies as required; oversee content status, plans and editorial calendar effectively for all brand and cross-portfolio content assets
• Lead global content thought leadership strategy, programs, editorial and messaging, partnering heavily with subject matter experts across network, cloud, endpoint and security operations and executive leaders across regional teams, own Palo Alto Networks thought leadership webpage end-to-end and its editorial calendar, ensure the page is always relevant, up to date and performing, collaborate closely with communications team to ensure content pieces and topics are aligned
• Understand