Strategy and Operations Manager, Creative Ad Products - New York

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.



Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.



At TikTok, creativity is the soul of advertising. Our Ads Creative & Ecosystem team builds cutting-edge tech solutions for creative production, interpretation, and optimization. Our mission is to empower and inspire advertisers, creators, and third-party partners to deliver engaging, impactful ad experiences to users around the world.



We are seeking a Strategy and Operations Manager to join the Global Creative Ads Monetization team, focusing on creative operations. The ideal candidate will have a strong analytical background, with relevant educational qualifications and experience in data-driven strategy or operations roles. In this position, you will analyze market trends, financial data, and performance metrics to develop and execute go-to-market strategies. You will collaborate closely with cross-functional teams, including creative product management, engineering, and sales, to ensure alignment and achieve business objectives. Additionally, strong project management and communication skills are essential for managing multiple projects, driving revenue growth, and identifying new business opportunities.



Responsibilities:

Operational Excellence & Business Planning

- Collaborate with Operations members to shape go-to-market strategies using a data-driven approach, identifying priorities and gaps, and recommending actionable plans.

- Drive strategic planning with operational rigor, including conducting operational reviews and tracking performance against regional goals.

- Lead critical regional projects, ensuring alignment with cross-functional teams and securing buy-in from Operations stakeholders.

- Analyze the efficiency of TikTok's creative product revenue growth, subsidy utilization, and ROI, and identify measures for improvement.

- Estimate the total addressable market and identify high-quality global business opportunities to support an effective GTM strategy.

Data Analysis and Reporting

- Own the regional data analytics framework, ensuring data hygiene, improving data sets, aligning metrics, and creating dashboards while leveraging workflows with DE teams.

- Conduct ad-hoc market research to explore potential business opportunities, such as new partnerships, technologies, and competitor products.

- Design and manage attainment reporting cadences, enabling effective understanding and accountability among Operations members.

- Perform deep-dive analyses on priority advertisers, pods, or industries to support the Operations team and unlock further revenue opportunities.

- Guide the team in quantifying creative KPIs and identifying specific areas for improvement, providing data-driven insights to inform strategic decisions.

Cross-functional Collaboration

- Provide thought leadership on creative industry trends and emerging monetization opportunities in digital advertising.

- Collaborate with creative product management and engineering teams to develop monetization strategies.

- Coordinate with other internal teams, including strategy and product teams, to deliver industry-specific creative playbooks to advertisers and sales teams.