Principal Marketing Associate for Social Channels, U.S. Card, Performance Marketing

Center 3 (19075), United States of America, McLean, Virginia

Principal Marketing Associate for Social Channels, U.S. Card, Performance Marketing

Capital One is seeking a Principal Marketing Associate to join the YouTube and Display team on U.S. Card Performance Marketing. This position will contribute to the channel’s acquisition strategy through crafting and owning the channel learning agenda, working with platform and agency partners to implement campaigns and keeping the channel well managed through diligent attention to detail. The Principal Associate will have experience in performance marketing either at an agency or in house, be a self starter and able to work in a fast paced environment. 

This role is hybrid meaning associates typically spend about half their time (2-3 days per week) in-person at one of our offices listed on this job posting. Monday and Fridays are enterprise- wide virtual work days. Tuesday, Wednesday and Thursday are in-person days for associates to spend time together working in our beautifully-designed team areas.

Responsibilities:

• Co-ownership of channel learning and testing agenda with BA partners; plan and implement 12 month roadmap to maximize learning and drive business results

• Partner with channel team and agency for planning and implementation of YouTube and Display campaigns, following outlined process and flagging areas for potential process improvements

• Scope future tests with channel team, thinking through the highest leverage ways to structure tests to achieve most valuable results, including: creative testing, audience testing, new placements, etc.

• Coordinate across internal teams including Compliance, Brand Marketing, Customer Experience, Analytics, Data, Technology etc. to execute Meta strategies end to end

• Partner with QA associate to maintain platform documentation, plan launch timings, and ensure following well managed processes

• “Self-starter”, strong organizational skills, ownership mentality, ability to prioritize workloads, and fast learner of new digital marketing and social media platforms and tools

• Create creative briefs to inform upcoming tests and maintain channel creative library

• Solid understanding of performance marketing, conversions, and online customer acquisition

• Ability to work with high-performing teammates, as well as partners across the enterprise

• Comfortable working with large data sets in Excel / Google Sheets + familiarity with common performance marketing metrics

• Strong ability to create presentations and clearly communicate through PowerPoint/Google slides

Basic Qualifications:

• Bachelor’s Degree or Military Experience

• At least 3 years of experience in paid online video, YouTube in DV360 or Google Ads

• At least 3 years of experience with Microsoft Excel or Google Sheets

• At least 3 year of experience with Google Suite applications

Preferred Qualifications: 

• At least 4 years of experience in paid online video and/or YouTube in DV360 and/or Google Ads in the performance marketing space

• At least 3 years of experience in native or programmatic display at a digital marketing agency or in house

• At least 3 years of ad operations experience at a digital marketing agency

• Experience in other social media or digital marketing channels such as: Meta, TikTok, SEM, etc.

• At least 3 years of experience in project management or 3 years of experience at a digital marketing agency

 

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.

No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants w