Director, Integrated Marketing

Director, Integrated Marketing

Location: Culver City, CA (Hybrid)

Engagement Type: Fulltime, Perm

Reports To: Managing Director

UNFOLD (unfoldagency.com) is an award-winning digital creative agency based in Los Angeles, partnering with leading entertainment studios, gaming companies, and global brands to create culture-driving work across digital, social, and emerging platforms.

UNFOLD is seeking a Director, Integrated Marketing to help lead how campaigns are built, connected, and executed across channels. This role focuses on translating ideas into cohesive, cross-platform marketing programs—ensuring alignment across strategy, creative, media, and production.

Role Overview

The Director, Integrated Marketing plays a key role in connecting work across disciplines and ensuring campaigns come together effectively across touchpoints. This person partners closely with cross-functional teams to bring structure, clarity, and cohesion to campaign development and execution.

This role is focused on integration and execution—helping teams align, solving for complexity, and ensuring campaigns are delivered at a high standard across channels.

Key Responsibilities

Campaign Integration & Execution

• Support the development of integrated campaign frameworks across channels and platforms
• Ensure ideas translate into cohesive, multi-platform executions
• Help maintain consistency in messaging and storytelling across touchpoints

Cross-Discipline Collaboration

• Partner with Strategy, Creative, Media, Production, and Analytics to align on execution
• Help connect outputs across teams into cohesive campaign deliverables
• Identify gaps or misalignments and proactively help resolve them

Campaign Delivery

• Manage the rollout of multi-channel campaigns across timelines and formats
• Ensure clarity in workflows, approvals, and deliverables across teams
• Maintain a strong attention to detail and executional quality

Channel & Platform Application

• Guide how campaign ideas are adapted across digital, social, and content ecosystems
• Ensure executions are tailored to platform-specific behaviors while staying on brief
• Bring a strong understanding of how brands and entertainment show up across platforms

Operational Support

• Help drive organization and structure across campaign workstreams
• Support development of processes that improve efficiency and team collaboration
• Assist in managing timelines, resourcing, and day-to-day execution challenges

Performance Alignment

• Partner with Analytics to ensure campaigns are set up for measurement
• Apply performance insights to optimize and refine executions
• Support alignment between creative intent and measurable outcomes

Agency Contribution

• Contribute to strengthening Unfold’s integrated marketing approach and best practices
• Support new business efforts as needed by helping articulate campaign execution
• Help elevate the quality and cohesion of work across projects

Qualifications

• 6–10+ years of experience in integrated marketing, campaign development, or cross-channel execution within an agency or entertainment/brand environment
• Experience supporting complex, multi-channel campaigns with multiple stakeholders
• Strong understanding of how strategy, creative, media, and production intersect
• Familiarity with digital, social, and content ecosystems
• Experience in entertainment, gaming, and/or brand marketing preferred
• Strong organizational and project management skills
• Clear communicator with the ability to work across teams
• Detail-oriented with a focus on executional excellence
• Comfortable in fast-paced, evolving environments

What We Offer

• Competitive Medical (subsidized), Dental, and Vision insurance Plan Offerings
• 401K
• Flexible Time-Off (FTO) Policy
• Holiday Flex Time
• Comprehensive List of Company Observed Paid Holidays
• Monthly Mobile Phone stipend
• Annual Professional Education stipend (optional)
• Annual Fitness stipend (e.g. gym membersh