Trade Marketing Specialist eCom & Digital Shelf

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Quote from Hiring Manager

This role is key to bringing our brands to life on the digital shelf and in the e-Commerce environment. Working with a great variety of passionate colleagues from different disciplines in a great team, it guarantees a steep learning curve, offers potential to leave a significant mark and pave the way for further development.

Meaningful Work From Day One

Aligned with Brown-Forman long-term brand building and profit growth strategies, this position helps to optimize the route to new and existing consumers in eCommerce and will indirectly connect with consumers by optimizing the customer approach with special focus on Amazon.

This position’s scope is to positively influence consumer purchase behavior by supporting the Senior Trade Marketing Manager to drive physical and mental availability of our brands in eCommerce.

The role encompasses the responsibility for the full local translation of Brand Strategies into compelling channel strategies for eCom customers with the support of the Senior Trade Marketing Manager.

What You Can Expect

• The Trade Marketing Specialist Digital Shelf and eCom is responsible for managing all eCommerce content, including the digital shelf, brand shops and Amazon campaigns. Additionally, the role supports the development and execution of the Amazon Online Retail Media Strategy and the annual set-up of optimal consumer & customer targets for the eCom by brand in collaboration with Brand Marketing, Sales team and other Marketing functions.

• This position is responsible for managing and updating the Product Information Management system (PIM) for Germany and maximizes the use of assets from the B-F Global content management system (BAR+) in order to ensure best-in-class content and high quality assets on e-commerce sites and for retail and other external partners.

• The Trade Marketing Specialist Digital Shelf & eCom aligns with the Brand Marketing team on paid search campaigns in the relevant eCommerce environment (mainly Amazon), by translating the overall Brand Management strategy into the eCom channel. They support the agency in the strategic planning and evaluation.

• Collaboration with the Market Category Consumer Insights (MCCI) team and Sales team to gain more eCom facts, understanding and consequently insights (e.g. via tests, studies, analysis etc.)

• Be the key point of contact for internal & external agency collaborations for our Retail Media agency, content production and eCom Digital Shelf tools.

• Planning and coordinating the A&P budgets for the respective ecom-projects including online retail media.

What You Bring to the Table

• Close collaboration with the German Marketing Team, German Sales Team and international counterparts as well as external agencies to ensure high quality content in accordance with the marketing and sales strategy.

• First expertise of project management with a high degree of organization and a good understanding of prioritization and time management

• Reliable teamplayer with strong interpersonal communication skills who works in a respectful and inclusive manner

• The right mix between dedication and pursuit of excellence and understanding for urgency and problem solving

• First agency management experience of Retail Media & Creative Agencies - Global and local 

• Solid understanding of retail media KPIs and strategic planning, leveraging data and analytics 

• Fluency in German and strong English capabilities

What Makes You Unique

• Education: Undergraduate Degree.

• Recent graduates will be considered - or ideally 2+ years working client and/ or agency side in media and marketing disciplines.

• Evidence of project management experience within a marketing or communications environment. 

• Experience in holding project management roles and organizing groups or teams is an important background for this role within or outside the communications field.

• Preferred Experience &am