Senior Data Analyst, Growth

This position has a hybrid schedule based in our Seattle office. 

Major Goals: 

• Support company OKRs and initiatives by collaborating with product owners/managers, SMEs, legal, engineers, and other partners across the entire organization to ensure user observability. 
• Informs product, design, engineering and monetization by connecting data insights with broader business goals during product evaluations. 
• Diplomatically help drive impactful revenue, user engagement, user acquisition, and observability initiatives while collaborating with other analysts, developers, designers, researchers, product managers, stakeholders, and partners across the organization.  
• Prioritize and balance multiple data analysis workstreams efficiently, provide data-driven insights to stakeholders.  
• Possess a mastery in locating specific data within Sinclair’s various data systems. 
• Mastery in visualizing data to for clear communication of business-critical information. 
• Own data validation efforts, verifying accuracy of collected data by either or both human and artificial agents. 
• Able to effectively convey to leadership analysis objectives, evaluations, discoveries, and rationale.  

Key Result Areas:  

Leadership: 

• Assumes a leadership role by bringing strategic thinking: can identify the right questions, connect insights, and convey uncovered narratives in an impactful way. 
• Coach and inspire colleagues by advocating and promoting the value of observability and data driven decision making. 
• Mentor data analysts and data developers sharing best data practices to promote reporting accuracy and efficiency. 
• Create data tasks for yourself, and teammates as needed.  
• Regularly evaluates existing processes and tools, making recommendations for improvements to enhance data analysis efficiency and impact.  
• Acts as a role model for inclusion, fairness, and equal opportunity within the team and the broader organization. 

 
Mastery: 

• Mastery in the Databricks systems, AI agent validation and reporting functions. 
• Implements systems that are reliable, scalable, resilient, and cost-effective, ensuring data analysis can be conducted across multiple platforms and products. 
• Proactively removes silos. Unafraid to work outside of the core discipline. 
• Consistently shares progress and eagerly seeks feedback, fostering a culture of collaboration and continuous improvement within the product growth team and across the organization. 
• Develop expertise in; knowledge of first-party data, programmatic advertising, consumer data, sales, marketing, and effective technical delivery, programmatic advertising, first-party data and leads generation, and registration business model. 
• Require very little oversight beyond high-level direction. 

 
Strategic Impact: 

• Ensures efforts are directly aligned with business objectives, ensuring achievable, measurable, and impactful goals are pursued.  
• Effectively leads data analysis by clearly summarizing key insights and prioritizing main takeaways to spark meaningful discussions. Provides deeper details as needed, depending on time available. 
• Actively investigate issues and opportunities, providing insights to into system and user behaviors, contributing to the development of cutting-edge, personalized user experiences and improved monetization opportunities. 
• Ability to communicate shortcomings, gaps, and innovative strategies that help drive alignment and improved experiences and/or monetization opportunities. 
• Identify methods for uncovering competitive insights that can give Sinclair products a digital edge and differentiated offerings. 
• Become immersed in industry and market trends and bring relevant insights to conversations. 

Data Analysis: 

• Pursue evidence-based data excellence. 
• Extract data, create reports, and provide sound business recommendations to company leaders related to multiple business lines, with an emphasis on programmatic advertising.  
• Use data insights to help improve user journeys, customer acquisition, email marketing, consumer engagement, and monetization efforts.   
• Build data reports and audience segments as required for the company’s diverse multiplatform portfolio in News, Entertainment and Sports.  
• Collect and analyze data using multiple platforms and tools, including Google Ad Manager, Salesforce, Cognos, Databricks, Looker Studio and Tableau.   
• Analyze and interpret data to determine patterns, optimizations, correlations, revenue opportunities, track campaign performance, programmatic advertisin