Senior Brand Manager, Kid

Who We Are

Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 9 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.

How You Will Make an Impact

Frida is looking for a Sr. Brand Manager to be responsible for commercial and integrated marketing strategies for a new product line. The Sr. Brand Manager will partner with Finance, Sales, Ecomm, Media, Creative, Operations, and R&D to deliver annual revenue, margin and awareness goals. The ideal candidate is a strategic, entrepreneurial and analytical thinker who has a passion for creating and building mission driven brands.  

Responsibilities to include:

• Define and cross-functionally coordinate go-to-market plans for new product launches, while also monitoring performance and identifying opportunities for optimization to ensure budget delivery. 
• Define messaging strategy and oversee creative development of commercial assets to support new product launches and core product renovations (packaging, ecomm, ISM, paid social)
• Support the development of annual and quarterly briefs to cross-functional teams (brand-building, design, media, sales) that define the business priorities and executional plans for the brand.
• Work cross-functionally to measure the impact of paid, owned and earned activation on sales, applying learnings for future brand planning briefs. 
• Support the development of line review material for the purposes of retailer sell-in of new products and expansion opportunities that unlock growth for the business.
• Become a subject matter expert on the brand, consumer and portfolio to help inform day-to-day decisions on the business. 
• Collaborate cross-functionally to routinely evaluate the performance of products in market to refine plans, SKU strategy
• Ad hoc market analysis and desk research to understand category trends and insights that inform and evolve our ongoing marketing strategies post launch.

What You'll Need

• Bachelor’s Degree in Marketing, Business, Data Analytics, or similar focus
• 5+ years of experience in CPG Brand Management
• Experience leading agencies and a creative process – ideally for a product launch
• Solid creative marketing experience, with focused on digital-first marketing like YouTube/ Tiktok/Snapchat/etc. 
• Experience pulling, analyzing and visualizing Nielsen and/or IRI data
• Strong business acumen with an in-depth understanding of the many variables that contribute to sustainably growing a brand and business
• Excellent communicator and collaborator with strong written, verbal, and presentation skills
• In touch with cultural trends and emerging media formats
• Proficient in Microsoft Office Business Suite including PowerPoint and Excel
• Ability to manage multiple projects at once, strong organizational skills
• Proactive, can operate autonomously, but also collaboratively as part of a team

Frida is an organization that values collaboration and community. As the Brand Manager, you will work closely with Finance, Sales, Ecomm, Media, Creative, Operations, and R&D teams.

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

Why You Will Love Working at Frida

Robust health benefits including:

• Comprehensive medical, vision, and dental plans
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability 
• FSA & HSA
• 401k matching up to 4%