Senior Designer

Employment Category

Regular, Full-time

Travel Requirements

Moderate (15-30%)

Responsibilities/Skills/Experience Requirements

JOB DUTIES/RESPONSIBILITIES:

• Develops thoughtful, original ideas grounded in brand strategy; conceptualizes the emotional why behind the Kenmore and DieHard brands and expresses it across creative mediums
• Designs high-impact visual assets across branding, packaging, websites, paid media, email, social media, video, and retailer collateral
• Leads creative execution on seasonal brand platforms including Memorial Day, Fourth of July, Amazon Prime Day, Black Friday/Cyber Week, and back-to-school programs
• Collaborates with the Marketing team to translate positioning and portfolio narratives into visual storytelling, campaign creative, and presentations
• Reviews and approves creative from licensees and OEM partners for brand compliance including packaging, in-box materials, product detail pages, video scripts, and point-of-purchase materials
• Designs product detail pages, A+ content, Amazon brand stores, retail.com assets, email, social, and display creative optimized for conversion
• Leads research and discovery, competitive audits, and category analysis to inform holistic brand storytelling and creative differentiation
• Collaborates with the Marketing team to translate positioning and portfolio narratives into visual storytelling, campaign creative, and presentations
• Serves as creative lead on external agency relationships, photo studios, and production vendors for briefing, feedback, and quality control across campaign production
• Manages time, internal deadlines, business Key Performance Indicators (KPIs), and Objectives and Key Results (OKRs) across concurrent projects while maintaining craft standards

JOB REQUIREMENTS:

• Bachelors Degree
• 5-10 years of related experience
• Up to 25% travel
• 18 years of age or older

REQUIRED SKILLS:

• BS/BA/BFA in Graphic Design, Visual Communications, Interactive Design, or related field; or equivalent professional experience
• 5+ years of professional design experience with a portfolio demonstrating conceptual thinking, brand campaign work, and retail/eCommerce execution
• Mastery of Adobe Creative Suite (Premiere, After Effects, Illustrator, InDesign, Photoshop); strong video and digital production capability
• Experience across Business-to-Business (B2B), Direct-to-Consumer (D2C), retail, and Consumer Packaged Goods (CPG) environments
• Ability to operate at an elite level with work that competes with best-in-class brand and design studios
• Demonstrated experience managing brand guidelines across licensees, Original Equipment Manufacturers (OEMs), or external partners
• Working knowledge of Amazon A+ content requirements, retail.com content standards, A/B testing, and responsive/mobile-first design
• Strong typographic, compositional, and visual storytelling skills grounded in brand thinking Excellent communication skills with ability to present and defend design rationale to non-design stakeholders, licensees, and senior leadership
• Ability to take direction and constructive criticism, work autonomously, manage multiple priorities, and meet deadlines under pressure

PREFERRED SKILLS:

• Experience in consumer durables, appliances, automotive, or home improvement categories
• Advanced motion design, video editing, or 3D capability
• Experience directing or producing work with Artificial Intelligence (AI) creative tools (image, video, copy generation)
• Familiarity with Google Analytics 4 (GA4), Tableau, or similar performance dashboards
• Experience working within a matrix organization or licensee/OEM-driven brand model
• Prior experience as the design authority in the absence of a creative director or art director

Job Function

Marketing/Advertising

Years Experience

5 - 10 Years Experience

Country

United States

Location City

HOFFMAN ESTATES

Work-In City

REMOTE

Work-In State

REMOTE

Work-In Postal Code

REMOTE

EEO/EOE Footer

Equal Opportunity Employer / Disability / Vet.

Posting Tags

#Corporate, #Remote, #SearsRetailStores

Company Brand

Transformco

Additional Compensation Explanation

N/A