Senior Manager/AVP, Marketing Operations, Digital Banking

COMPANY DESCRIPTION:  Forbright is a nationwide full-service bank and lender helping accelerate the transition to a sustainable and low-carbon economy. Headquartered in Chevy Chase, Maryland, Forbright is committed to accelerating the transition to a sustainable economy by financing visionary leader in clean energy, healthcare, technology, financial services, real estate, and other industries with extraordinary service.
COMPANY CULTURE:  We are a dynamic, high energy, fun, and fast-paced organization that has an exciting growth trajectory, meaningful mission, and embedded responsible environmental, social, and governance (ESG) practices into our daily interactions. We offer our team members a culture of collaboration, inclusion, flexibility, recognition, and giving back.  We look to hire individuals that are passionate about our mission, and who are motivated, customer and results-oriented, innovative, adaptable, and thoughtful.
COMPANY MISSION:  We are a mission-driven institution. We operate a sound dynamic institution that is well capitalized, liquid, profitable and uses best practices to manage risk and assure compliance with laws and regulations. We use Forbright’s capital, capabilities, innovation, and expertise to help our clients succeed and contribute broadly to building a more sustainable future.
JOB SUMMARY:  The Senior Manager/AVP, Marketing Operations, Digital Banking is responsible for establishing processes, managing campaign operations and enhancing our marketing technology stack to increase efficiencies on the marketing team while driving key acquisition and retention results throughout the customer lifecycle. This role bridges the gap between marketing and marketing technology to ensure the marketing engine operates at maximum efficiency by implementing the right tools and processes. In addition, the Senior Manager/AVP, Marketing Operations, Digital Banking seeks out best practices and technologies to carry out campaign performance effectively and efficiently across all channels.

DUTIES AND RESPONSIBILITIES

• Own maintaining and improving existing marketing team processes and identifying new ones
• Establish ownership, ensure adoption, and implement improvements of project management, workflow, and any future marketing systems
• Provide requirements and build user stories in partnership with Marketing Technology team for updates and enhancements
• Collaborate with business stakeholders to help plan, build, and monitor multi-channel campaign performance
• Work with the marketing technology team to develop and execute A/B tests that improve user engagement and optimize conversion funnels
• Establish naming conventions to organize marketing team assets and materials
• Create streamlined, repeatable and automated processes across all campaigns and channels, including pre and post campaign validations, UTM Management, email setup, and QA
• Analyze campaign performance to identify trends, insights, and areas of improvement
• Establish and own process for paid media budget pacing, invoicing, and validation
• Assist with any Requests for Proposals and onboarding for new partners or agencies
• Assist with any Third Party Risk Management requests for marketing partners and vendors
• Assist with backlog grooming and prioritization on Marketing initiatives
• Organize and consolidate requests for the marketing team as needed (data, feedback, meetings, communications, etc.)
• Identify gaps in technologies or tools to support efficient campaign management
• Setup workflows, lists, and segmentation strategies
• Collaborate with marketing technology data teams regularly to drive process improvements

QUALIFICATIONS

• 3-5 years of experience in marketing operations required 
• High School Diploma required; Bachelor's Degree preferred  
• Exceptional organizational and process improvement skills   
• Prior experience with Marketing Automation tools such as Hubspot, Marketo, Eloqua or Salesforce Marketing Cloud required 
• Prior experience with A/B Testing, SMS Marketing, SEO/SEM, and digital marketing analytics required 
• Strong understanding of paid media channels and digital marketing technologies 
• Experience working with CDPs, CRMS, workflow and project management tools; experience with Wrike and Jira a plus   
• Self-starter, flexible, and adaptive  
• Strong interpersonal skills with the ability to work collaboratively and with people at all levels of the Bank  
• Excellent communication skills, both verbal and written  
• Experience in banking highly desirable 
• A love for problem solving, efficiency, and streamlining processes as well as working cross-functionally 

The pay range for this position is below. The specific rate will depend on t