Web Personalization and Testing Manager

At PitchBook, we are always looking forward. We continue to innovate, evolve and invest in ourselves to bring out the best in everyone. We’re deeply collaborative and thrive on the excitement, energy and fun that reverberates throughout the company. 

Our extensive mentorship, education and training programs help us create a culture of curiosity that pushes us to always find new solutions and better ways of doing things. The combination of a rapidly evolving industry and our high ambitions means there’s going to be some ambiguity along the way, but we excel when we challenge ourselves. We’re willing to take risks, fail fast and do it all over again in the pursuit of excellence.

If you have a good attitude and are willing to roll up your sleeves to get things done, PitchBook is the place for you. 

About the Role:

The Marketing team at PitchBook is critical to fueling the company’s growth by utilizing a variety of strategies to increase brand awareness and help our Sales and Customer Success teams grow and retain our client base. The Marketing team is responsible for all demand generation efforts including successful campaign, ABM and digital channel executions, effective product and customer marketing efforts, strategy-optimizing data and analytics and engaging client and trade-show events. The Marketing team also drives the brand forward via impactful public relations and management of our dynamic sports partnerships.

The Web Personalization and Testing Manager role is responsible for optimizing our website for conversions through the planning and execution of A/B testing and personalization initiatives and partnering closely with leaders across Operations, Segment Managers and account-based marketing (ABM) teams on web-based tactics to identify, target, engage and convert core segments and accounts. The role will also be required to analyze results using statistical methods, provide final recommendations and present test outcomes.

Primary Job Responsibilities:

• Lead development of A/B testing roadmap and own all A/B test initiative strategy across the site that will help grow conversion rate and optimize the customer experience
• Drive personalization strategy in partnership with content team to increase the quality of each experience for new and existing customers
• Partner with SEO, Operations and Segment Management leaders on strategic personalization campaigns and web experiences to target and engage core segments, regions, etc. to drive them through our marketing funnel
• Be the subject matter authority in experimentation (A/B, multivariate, etc.) and understand our existing platform and how to optimize it for experimentation at scale
• Build and monitor reporting to assess the return on investment (ROI) of our personalization and A/B testing programs and adjust and optimize as needed. Share these findings with the broader marketing team and senior leadership
• Assist our Operations and Performance Marketing teams with tactics and tools to collect more information on our website users to create personalized experiences and better qualify leads for our sales team
• Partner with our Account-Based Marketing Manager on web-based tactics to identify, attract, engage and convert core accounts visiting our website
• Collaborate with our Editorial team to build website marketing tactics around their core KPIs (i.e. increasing newsletter subscriber base, generating higher report readership, etc.)
• Align with our paid digital marketing team on personalization and engagement opportunities for users who have interacted with our digital ads. Knowledge share about A/B testing tactics and areas of opportunity
• Partner with Operations and Sales leaders on tactics to improve the quality of leads coming through our website
• Support the vision and values of the company through role modeling and encouraging desired behaviors
• Participate in various company initiatives and projects as requested

Skills and Qualifications:

• Bachelor’s degree or equivalent experience required
• 5-7 years previous experience in a web and digital A/B testing role
• Experience implementing A/B tests with thorough knowledge of best practices and willingness to learn and stay on top of new tactics and tools
• Demonstrated data-driven mindset and comfortable analyzing data and using findings to power business decisions
• Experience with Google Analytics and Tableau is a plus
• Experience building personalized website experiences
• Highly collaborative
• Ability to manage multiple projects
• Experience presenting findings and making recommendations to executives
• Ability to work cross-functionally with leaders across our analyst, development, design