Digital Marketing Manager - Paid Social, Programmatic & Creative

Work Location:

Mount Laurel, New Jersey, United States of America

Hours:

40

Pay Details:

$91,000 - $145,600 USD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. 

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Line of Business:

Marketing

Job Description:

The US Digital Marketing and Martech Transformation team is on a mission to accelerate marketing performance through best-in-class strategy, execution, and innovation across digital channels. As part of the Digital Growth Marketing team, you will join a Center of Excellence for Paid Social, Display, and Paid Digital Creative. This is one of several cross-functional centers of excellence responsible for delivering profitable growth across the US Bank, servicing  the Deposits, Lending & Credit Cards, and Small Business & Commercial lines of business. Our COE of subject matter experts leads strategy and execution for Meta, LinkedIn, Programmatic Display, Google Video, etc., supported by our media agency of record. This role also has partial creative strategy scope. Our team leads paid digital creative strategy to turn platform and industry insights into performant ads, alongside marketing planners, brand partners, and our creative agency. You will collaborate across multiple teams and agencies, actively problem solve, and adapt quickly to changing business demands.

A successful candidate in this role will have a proven track record of scaling full-funnel paid social and programmatic campaign performance for measurable business results. You have experience analyzing campaign and creative results to inform future strategies, forecasts, and business cases. You craft compelling insights-based presentations for senior business leaders. You are excited by the ever-evolving future of digital marketing. You have a strong point of view, and a drive to leave things better than you found them.  As a natural innovator and digital native, you will develop refreshing digital marketing strategies and execute comprehensive Paid Social & Display plans to scale profitable growth.

The Digital Marketing Manager is a marketing subject matter expert that manages complex and/or high-risk projects, plans, and campaigns within the digital, social, and content marketing space. This role is primarily responsible for complex and/or high-risk internal and external consulting and advisory services for businesses or functions within own portfolio, as well as supporting capability development within the marketing space.

Depth & Scope:

• Highly seasoned professional role requiring substantial knowledge/expertise in a complex field and knowledge of broader related areas
• Integrates knowledge of the enterprise sub-function’s or business line’s overarching strategy in developing solutions across multiple functions or operations
• Interprets internal/external business challenges and the industry environment, recommends course of action and best practices to improve products, processes or services
• Acts as a technical expert/lead integrating cross-function understanding within their own field of specialty; may manage team(s) of related specialists
• Leads cross-functional teams or projects with significant resource requirements, risk and/or complexity
• Independently manages end-to-end functional programs
• Solves or may lead others to solve complex problems; leads efforts or partners with others to develop new solutions
• Uses sophisticated analytical thought to exercise judgement and identify solutions
• Impacts the achievement of sub-function or business line objectives within the area they are accountable for
• Work is guided by policies and industry standards/methods
• Communicates difficult concepts; converts information to compelling business context and advice; influences and gains alignment across increasingly senior stakeholders
• Works autonomously as the lead and guides others within area of expertise

Education & Experience:

• Undergraduate degree and/or relevant professional certifications, designations, or equivalent required
• 7+ years relevant experience
• Proficient