Director, Product Marketing

Who are we?

Equinix is the world’s digital infrastructure company®, shortening the path to connectivity to enable the innovations that enrich our work, life and planet. 
 

A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future.

A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact. You’ll work across teams, influence key decisions, and help shape the path forward. You’ll find belonging, purpose, and a team that welcomes you—because when you feel valued, you’re empowered to do your best work.

Job Summary

Reporting to the Senior Director of Product Marketing, the Product Marketing Director is a senior individual contributor responsible for driving strategic go-to-market success for Equinix’s data center and networking portfolio. This high-impact role blends market insight, platform storytelling, and commercial execution. The Director will define and own the strategic narrative for Equinix’s interconnection services as well as cross-portfolio initiatives such as unified observability and global network infrastructure. They will work closely with Product, Sales, and Executive leadership to shape market strategy, enable revenue growth, and drive customer adoption through compelling messaging and content strategy. 

Domain Expertise 

• Interconnection & Networking: In-depth knowledge of services like software-defined networking, network virtualization, and cloud-to-cloud connectivity. Understanding of traditional and next-generation networking architectures

• Global Infrastructure: Understanding of the architectural and operational foundations that support a global platform like Equinix, including network PoPs, backbone connectivity, and regional peering strategies

• Multicloud & Cloud-Adjacent Architectures: Familiarity with hybrid/multicloud models and how enterprises leverage cloud-adjacent infrastructure

• Observability & Performance Platforms: Experience with unified observability and familiarity with platforms such as Splunk, Datadog, New Relic, or similar

• Portfolio Strategy: Ability to drive storytelling and simplification across a suite of related services or capabilities

Responsibilities 

• Develop and execute go-to-market strategies for core interconnection and networking services, including market analysis, segmentation, and opportunity prioritization

• Define differentiated product positioning and messaging that align with key customer pain points and buying stages

• Lead cross-functional initiatives that span the product portfolio, such as unified observability, global network storytelling, or portfolio simplification

• Act as a strategic storyteller, articulating the value of Equinix’s global infrastructure and platform capabilities to enterprise buyers, developers, and partners

• Shape analyst, media, and industry perception through clear and differentiated narratives

• Serve as the voice of the customer—synthesizing market and customer insights to influence product roadmaps and business decisions

• Partner with Product Management and Sales to drive pipeline growth, attach strategy, and product adoption across regions

• Define the content strategy for priority products and initiatives, ensuring consistency across all campaigns, web assets, sales materials, and events

• Track and analyze performance metrics to assess marketing effectiveness and optimize strategic focus

Core Competencies 

• Strategic Thinking: Ability to develop high-impact go-to-market strategies and influence product direction based on market opportunity

• Customer-Centricity: Relentless focus on understanding buyer needs, pain points, and behaviors to shape messaging and GTM execution

• Storytelling: Exceptional ability to craft compelling narratives that span technical depth and business relevance

• Cross-Functional Leadership: Experience leading virtual teams or strategic workstreams across Product, Sales, and Marketing

• Analytical Thinking: Ability to use data and insight to prioritize work, influence decisions, and measure results

• Executive Communication