Sr. Director, Product Marketing

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 77 million monthly active users (MAU) as of November 2024, across more than 150 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family). 

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. 

About The Team

At Life360, the Marketing team is a highly valued contributor to the business. From creating demand to converting that demand to expanding our relationships with members, the Marketing team is at the forefront of telling the Life360 story and how it can help make everyday family life better. We prioritize bold thinking, principled risk-taking and an entrepreneurial mindset and, in-turn, give our marketers the freedom and autonomy to make the decisions they feel are best for the brand and the business. It’s an exciting time to be on the Life360 global Marketing team!

About the Job

As Sr. Director and overall function lead for Product Marketing, you will ensure that the “voice of the customer” permeates both “what we build” and “how we talk about it”. Through a combination of art (creative thinking) and science (analytics and data), your work will inform near and long-term product roadmaps and the go-to-market strategies (channels, narrative, positioning, messaging, etc.) that bring them to life. Your work will span Life360, Tile devices and the intersection of the two, with the goal of driving user & revenue growth and member delight. You will lead a highly talented team of PMMs, fostering their growth and unleashing their full potential. 

The US-based salary range for this position is $162,000 to $239,500. We take into consideration an individual's background and experience in determining final salary- therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

• Customer Insight: Become an expert on our target users and understand their needs, behaviors, and “jobs to be done”. 
• Category & Competitive Insight: Dive deeply into the categories within which operate (or will operate). Understand the various dynamics, opportunities and challenges deeply (from product approaches to pricing to competitive messaging & positioning). 
• Actionable Product Innovation Insight: Bring together these customer, category and competitive insights to inform product teams with highly actionable insights for new product development and feature additions/optimizations.  
• Inform Customer Journeys: Be a strong advocate for a holistic and positive customer experience with all touchpoints and ensure cohesive user journeys for product and feature engagement 
• Strategic Launch Planning: Lead the strategic planning for new product introductions and feature/campaign launches including briefing of go-to-market strategies, ensuring alignment with cross-functional partners.
• Product/Feature Adoption: Post launch of hardware, continue to drive feature awareness and membership upsell by leading the development and execution of insight-driven campaigns, collaborating closely with cross-functional teams to ensure cohesive and effective engagement strategies.
• Collaboration: Work closely with several cross-functional teams, including Product, Sales, Channel, Growth, Lifecycle, Creative, Brand, Finance, Legal and Customer Care to ensure successful product/feature launches and membership efforts meet our KPIs.
• Performance Analysis: Collaborate with Analytics and cross-functional marketing teams to analyze key product marketing initiatives to optimize for future growth strategies. Leverage insights for continuous improvement and contrib