VP of Product Marketing

CoreWeave is the AI Hyperscaler™, delivering a cloud platform of cutting edge services powering the next wave of AI. Our technology provides enterprises and leading AI labs with the most performant, efficient and resilient solutions for accelerated computing. Since 2017, CoreWeave has operated a growing footprint of data centers covering every region of the US and across Europe. CoreWeave was ranked as one of the TIME100 most influential companies of 2024.

As the leader in the industry, we thrive in an environment where adaptability and resilience are key. Our culture offers career-defining opportunities for those who excel amid change and challenge. If you’re someone who thrives in a dynamic environment, enjoys solving complex problems, and is eager to make a significant impact, CoreWeave is the place for you. Join us, and be part of a team solving some of the most exciting challenges in the industry.  

CoreWeave powers the creation and delivery of the intelligence that drives innovation. 

Power the Future of Cloud with CoreWeave

This role is ideal for a strategic, data-driven product marketing leader with deep technical expertise in cloud computing, a passion for competitive storytelling, and a proven track record in launching and scaling technology products in hyper-growth environments. You will lead CoreWeave’s global product marketing strategy, translating complex technical capabilities into business value, enabling sales teams, and influencing product roadmap decisions.

If you thrive at the intersection of technology, storytelling, and revenue growth, this is your opportunity to shape the future of cloud computing.

Key Responsibilities

1. Go-To-Market (GTM) Strategy & Execution

• Define and execute CoreWeave’s GTM strategy for AI/ML, high-performance computing, and cloud infrastructure products.
  
  
• Partner with Product Management, Sales, and Demand Generation to drive product launches, accelerate adoption, and optimize revenue impact.
  
  
• Develop segment-specific GTM strategies, ensuring differentiated messaging for enterprise, AI startups, and developer audiences.
  
  
• Drive pricing, packaging, and market segmentation strategies, optimizing for growth, adoption, and competitive advantage.
  
  
• Establish product marketing’s role in pipeline acceleration, ensuring alignment between marketing campaigns, sales outreach, and customer success efforts.

2. Market Positioning, Messaging & Storytelling

• Craft a compelling narrative and positioning framework that clearly articulates CoreWeave’s technical differentiation and customer value.
  
  
• Develop and refine product messaging, ensuring consistency across web, sales collateral, demand-gen campaigns, and industry events.
  
  
• Lead analyst relations and competitive intelligence efforts, ensuring CoreWeave is positioned effectively against traditional cloud providers.
  
  
• Act as a brand evangelist, representing CoreWeave at industry conferences, speaking engagements, and executive briefings.

3. Competitive Intelligence & Market Analysis

• Own competitive intelligence, continuously tracking emerging market trends, customer needs, and competitive landscape shifts.
  
  
• Develop battle cards, competitive positioning briefs, and win/loss analyses to arm sales teams with insights that drive deal success.
  
  
• Conduct customer and market research, leveraging data to refine ICPs (Ideal Customer Profiles) and inform product roadmap decisions.
  
  
• Translate market insights into actionable recommendations for GTM optimization, ensuring CoreWeave stays ahead of industry shifts.

4. Sales Enablement & Revenue Impact

• Build a best-in-class sales enablement program, equipping sales and field teams with the knowledge, tools, and materials to sell effectively.
  
  
• Develop persona-based content (whitepapers, case studies, sales decks, battle cards) that enables high-impact selling.
  
  
• Collaborate with demand generation and ABM teams to create targeted content that drives pipeline growth and conversion rates.
  
  
• Establish real-time performance tracking for GTM initiativ