VP, Global Commerce Strategy

Company Description

Publicis Groupe, known for its award-winning creativity, best-in-class technology, digital and consulting expertise, is the world’s third largest communications group. With 80,000+ colleagues in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis.Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 with the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity, and technology. The Groupe has continued this journey with the 2019 acquisition of Epsilon to further scale the data-led offering and provide true momentum to our client’s own transformation.

This model, with a country-led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organization.

Job Description

• As a key member of the Global Commerce Media center of excellence team, you will work closely with other leaders contribute to the overall company vision and strategy
• Play a central role in defining the product vision for differentiated retail media solutions leveraging Publicis and partner technologies.
• Leadership role in developing and executing the retail media go-to-market motions, strategy, and approach across Publicis agencies globally
• Collaborate with Partnerships team to develop industry differentiated retailer partnerships
• Serve as a Subject Matter Expert (SME) for agency and client teams to help navigate the commerce landscape and utilize Publicis Groupe technology and service solutions
• Drive the adoption of Commerce media solutions for new business and existing accounts
• Partner with the Marketing team to develop thought leadership and sales enablement materials

Key Outcomes

1. Execute a vision for Retail Media solutions that is differentiated in the marketplace.
2. Materially expand retail media $$ under management through expanded assignments with existing Groupe clients.
3. Drive incremental media dollars to wholly owned solutions (Citrus, Epsilon clean-room, off-site, etgc) through better GTM materials, internal and client education and by building trusted client relationships.
4. Establish and build industry leveraging partnerships with key retailers that provide the Groupe with inherent competitive advantages (ie unique data sets, better pricing, etc)

Qualifications

 Who you are:

• Commerce media expertise with at least 5 years of commerce or retail media experience and 12 years+ of overall digital marketing experience
• Demonstrated ability to drive growth through increasing market penetration, addressing new segments/markets, and launching new solutions
• Established expertise of the retailer and CPG ecosystem and offerings and deep understanding of retail and commerce technology and data

• Exceptional ability to partner with cross-functional leaders to drive successful outcomes.
• Entrepreneurial with a high level of energy, dedication, and an unrelenting drive to succeed -unafraid to roll-up sleeves, get it done and "lead from the front”.
• Persuasive, effective, and inspirational communicator
• Prior revenue responsibility with a track record of delivering results and generating growth

Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $143,000-$240,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
 

All your information will be kept confidential according to EEO guidelines.