Growth Marketing Manager, Audio & Video

A home is the biggest investment most people make, and yet, it doesn’t come with a manual. That's why we’re building the only app homeowners need to effortlessly manage their homes —  knowing what to do, when to do it, and who to hire. With Thumbtack, millions of people care for what matters most, and pros earn billions of dollars through our platform. And as one of the fastest-growing companies in a $600B+ industry — we must be doing something right. 

We are driven by a common goal and the deep satisfaction that comes from knowing our work supports local economies, helps small businesses grow, and brings homeowners peace of mind. We’re seeking people who continually put our purpose first: advocating for pros and customers, embracing change, and choosing teamwork every day.

At Thumbtack, we're creating a new era of home care. If making an impact and the chance to do good inspires you, join us. Imagine what we’ll build together. 

Thumbtack by the Numbers

• Available nationwide in every U.S. county
• Over 85 million projects started on Thumbtack
• More than 11 million 5-star reviews and counting
• Pros earn billions on our platform
• 1000+ employees 
• $3.2 billion valuation (June, 2021) 

About the Growth Marketing Team

We’re a team of digital marketers that create engaging campaigns across channels and we work closely with cross-functional partners (Brand, Product, Engineering, and Data Science) to drive growth on both sides of Thumbtack’s marketplace. We are nimble, and innovative and our team’s mission is to help customers solve their home care needs by discovering and using Thumbtack’s platform.

About the Role

We are looking for a data driven audio and video channel expert who has had experience working across OTT, CTV, Linear, traditional and digital audio channels. The ideal candidate is energetic and a self-starter willing to dig in and partner with agencies and internal stakeholders to improve the execution and efficiencies of these audio and video programs. They can ramp up quickly and work effectively with little oversight and prioritize and manage their own work, clearly tying it to the goals of the larger team, and the business as a whole. If you are a highly driven and creative marketing professional that is looking to build a breadth of expertise across performance and media marketing disciplines - this is the right role for you.  

Your Responsibilities

• Campaign Management - Own the optimization and day-to-day management of some of our core digital media channels - bid & budget management, target audience development & refinement, trafficking & operations, and creative iteration.  Partner with agency & analytics teams to implement experiments, incrementality tests to validate channel impact and inform marginal ROAS decisions, ensuring each dollar spent delivers optimal return
• Process Automation - Identify opportunities to automate processes, working with product, engineering, and analytics teams to build in-house paid marketing tools (e.x. audience automation, creative optimization, campaign building, performance reporting, and forecasting). Develop an effective optimization process to quickly identify and respond to changes in performance
• Data Analysis - Pull and analyze reports to extract insights and transform those insights into actionable changes that will improve performance. Work closely with the Analytics team to understand the performance of campaigns and tests; develop dashboards to monitor performance over time. Work with measurement partners to constantly evaluate channel incrementality and cost curves.
• Creative - Partner with Brand and Creative teams to produce, refine, and iterate on performance branding assets that tell our story while meeting KPIs.  Provide data-driven feedback to inform creative briefs and guide design/copy choices—ensuring each concept aligns with both brand voice and performance goals
• Vendor Management - Partner with agencies, account partners, and other relevant vendors to monitor performance, explore new platform opportunities, secure access to beta features, and provide value to other Thumbtack teams.
• Forecasting & Finance - Partner with crossfunctional finance teams to accurately forecast media spend, reconcile budgets, and align investments with profitability targets

To Be Successful, You Must Bring

If you don't think you meet all of the criteria below but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.

• Education & Experience: Bac