Digital Advertising Strategist

Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies in the US to the top of the list. 
Pattern is the leader in global e-commerce and marketplace acceleration, headquartered in Utah's Silicon Slopes tech hub—with offices in Asia, Australia, Europe, and the Middle East. Hundreds of global brands — including Bosch, Nestlé, Stance, TUMI, and Panasonic — rely on the company’s e-commerce acceleration platform to grow their online sales on direct-to-consumer websites, online marketplaces, and other digital channels in more than 60 countries, all while managing fulfillment and logistics. With last year's revenue exceeding $1 Billion, Pattern has been named one of the fastest growing tech companies in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweek’s Global Most Loved Workplaces®.
We need a Digital Advertising Strategist to help transform our digital advertising team into a data-driven performance machine. We want our team members to be proactive and persistent until they are able to turn data into profitable insights for our customers and partners alike.  We are looking for someone with extremely high standards who is efficient and not afraid to roll up their sleeves and do what it takes to help our partners be successful. If you are intelligent, organized, and a high-energy builder, we encourage you to apply. This is a full-time role and will work a hybrid schedule (three days in office, two days remote per week) based in Lehi, Utah.

What is a day in the life of a Digital Advertising Strategist?

• Manage and delegate the creation of PPC and display campaigns across Amazon, Walmart, Google, Facebook, etc. 
• Perform market research to build tailored and relevant full-funnel strategies for clients
• Nurture partner relationships by meeting regularly to review performance, negotiate advertising budgets, and discuss strategy ideas
• Research and test effective keywords, bidding strategies, and ad copy to catalyze traffic and sales velocity
• Collaborate with the brand management team to align advertising goals with the internal ambitions set by our partners

What will I need to thrive in this role?

• Bachelor’s degree in Marketing, Business, Communications or a related program
• 2+ years of experience in digital marketing, preferably in paid search and display advertising (Google Ads, Facebook, etc.) 
• Demonstrable Excel knowledge, data analysis, and problem solving skills 
• Prior experience in managing client relationships and communicating with key internal & external partners
• Demonstrable quickness in learning new things and an ambitious attitude 

Preferred Qualifications:

• Working history with the Amazon advertising platform and third party tools like Helium 10, Pacvue, Viral Launch, etc. 
• Knowledge of advanced auto-bid tools, such as Marin or DS3
• Skills in web analytics and relevant attribution models
• Experience in retail revenue strategy

What does high performance look like?

• You are agile and experimental, bringing new ideas and moving fast to achieve goals
• You are self-driven, organized, and proactive mindset with high ethical standards
• You love web analytics, attribution models, and are up to speed on all the latest trends
• You follow through with all assignments in a timely manner
• You give 100% to all tasks and projects you are given
• You will take full ownership of your projects and follow through to completion

What is my potential for career growth?

• You will learn valuable skills in Amazon Ads, leadership, and marketplace strategy as well as build relationships with department leaders at Pattern and brand executives. These skills and relationships can lead to career advancement within the company. We are passionate about developing our amazing talent and providing excellent opportunities for career growth within Pattern.

What does success look like in the first 30, 60, 90 days?

• 30 Days - you have your team schedule and structure established with regular 1:1s, you build strong relationships with team members, brand managers, and brand partners
• 60 Days - you hold regular strategy sessions to share valuable suggestions with brand partners
• 90 Days - you build and execute successful ad strategies and understand the nuances of your brands’ advertising needs

What is the team like?

• You will work with the other Associate Directors and Ad Str